CERTIFIED FUND RAISING EXECUTIVE (CFRE) EXAM STUDY
GUIDE | QUESTIONS & ANSWERS | NEW 2026/2027 UPDATE |
GRADED A+| 100% CORRECT (VERIFIED SOLUTIONS)
An organisation that helps low income elderly individuals plans to launch its first annual giving
campaign and needs to develop a list of potential donors. Which activity would result in the
identification of the likeliest donors?
a. Purchase a list of the community's wealthy senior citizens from a direct mail order company
b. Use donor lists from organisations with similar missions to generate the list
c. Use the recipients of the organisation's monthly newsletter and other in-house contacts to develop
the list
d. Ask the board members to generate a list of potential donors based on their contacts' financial
capacity -
ANSWER
c. Use the recipients of the organisation's monthly newsletter and other in-house contacts to
develop the list
The key research information needed for prospect review meetings and discussions include:
a. A prospect's interest in current funding promotions
b. Staff and volunteer solicitation teams
c. Gift range and inclination to give
d. Cultivation steps and recognition options -
ANSWER
c. Gift range and inclination to give
In direct mail, different prospecting approaches are best used to determine:
a. Cost effectiveness
b. New markets
c. Board policy
d. Suspect interest -
ANSWER
a. Cost effectiveness
,The most important attribute of a promising prospective donor is:
a. Wealth
b. A history of giving to many different organisations
c. A history of giving large gifts to similar organisations
d. Interest and involvement in the donor-seeking organisation -
ANSWER
d. Interest and involvement in the donor-seeking organisation
The prospective donor is the head of a large publicly held corporation. One indication of the
prospective donor's ability to make a gift might be found in that corporation's:
a. Proxy statement
b. Corporate publications
c. Fiscal balance sheet
d. Directory of corporate officers -
ANSWER
a. Proxy statement
The primary objective of a cultivation call on a prospective major gift donor is to:
a. Entertain the prospective donor and speak highly of the organisation
b. Learn about the prospective donor's interests in the organisation and its programmes
c. Tell the prospective donor about the organisation and its programmes
d. Talk about the prospective donor's interests and hobbies -
ANSWER
b. Learn about the prospective donor's interests in the organisation and its programmes
When budgeting the costs for a new fundraising software package, in addition to the initial purchase
and upgrades, a fundraiser also should factor in:
a. How many records the system will maintain
b. Off-site data storage contingency planning
c. Depreciation of the system
d. The costs for maintenance and warranties -
ANSWER
, d. The costs for maintenance and warranties
To determine the progress being made in improving an organisation's gift support, it is best to
compare this year's gift income with:
a. This year's goals for gift income
b. Last year's gift income
c. The cost per currency unit (dollars, euros, etc.) raised
d. Last year's number of gifts -
ANSWER
b. Last year's gift income
The most effective method for creating a climate favourable to support by local businesses is to:
a. Appeal to the owners' concept of enlightened self-interest
b. Emphasise the full impact the organisation has on the community and its citizens
c. Explain the economic impact of the organisation on the community
d. Explain the degree of local business support for the organisation -
ANSWER
b. Emphasise the full impact the organisation has on the community and its citizens
In evaluating fundraising programmes, the relationship between fundraising costs and results is
linked to each method used, the maturity of each programme, and:
a. Timing in the year
b. Previous performance
c. "Bottom line" total revenue
d. Funds raised -
ANSWER
b. Previous performance
When soliciting leadership gifts for an organisation, it is most important to:
a. Enlist the prospect's peers to make the visit
b. Conduct thorough research
c. Provide a tailored proposal
GUIDE | QUESTIONS & ANSWERS | NEW 2026/2027 UPDATE |
GRADED A+| 100% CORRECT (VERIFIED SOLUTIONS)
An organisation that helps low income elderly individuals plans to launch its first annual giving
campaign and needs to develop a list of potential donors. Which activity would result in the
identification of the likeliest donors?
a. Purchase a list of the community's wealthy senior citizens from a direct mail order company
b. Use donor lists from organisations with similar missions to generate the list
c. Use the recipients of the organisation's monthly newsletter and other in-house contacts to develop
the list
d. Ask the board members to generate a list of potential donors based on their contacts' financial
capacity -
ANSWER
c. Use the recipients of the organisation's monthly newsletter and other in-house contacts to
develop the list
The key research information needed for prospect review meetings and discussions include:
a. A prospect's interest in current funding promotions
b. Staff and volunteer solicitation teams
c. Gift range and inclination to give
d. Cultivation steps and recognition options -
ANSWER
c. Gift range and inclination to give
In direct mail, different prospecting approaches are best used to determine:
a. Cost effectiveness
b. New markets
c. Board policy
d. Suspect interest -
ANSWER
a. Cost effectiveness
,The most important attribute of a promising prospective donor is:
a. Wealth
b. A history of giving to many different organisations
c. A history of giving large gifts to similar organisations
d. Interest and involvement in the donor-seeking organisation -
ANSWER
d. Interest and involvement in the donor-seeking organisation
The prospective donor is the head of a large publicly held corporation. One indication of the
prospective donor's ability to make a gift might be found in that corporation's:
a. Proxy statement
b. Corporate publications
c. Fiscal balance sheet
d. Directory of corporate officers -
ANSWER
a. Proxy statement
The primary objective of a cultivation call on a prospective major gift donor is to:
a. Entertain the prospective donor and speak highly of the organisation
b. Learn about the prospective donor's interests in the organisation and its programmes
c. Tell the prospective donor about the organisation and its programmes
d. Talk about the prospective donor's interests and hobbies -
ANSWER
b. Learn about the prospective donor's interests in the organisation and its programmes
When budgeting the costs for a new fundraising software package, in addition to the initial purchase
and upgrades, a fundraiser also should factor in:
a. How many records the system will maintain
b. Off-site data storage contingency planning
c. Depreciation of the system
d. The costs for maintenance and warranties -
ANSWER
, d. The costs for maintenance and warranties
To determine the progress being made in improving an organisation's gift support, it is best to
compare this year's gift income with:
a. This year's goals for gift income
b. Last year's gift income
c. The cost per currency unit (dollars, euros, etc.) raised
d. Last year's number of gifts -
ANSWER
b. Last year's gift income
The most effective method for creating a climate favourable to support by local businesses is to:
a. Appeal to the owners' concept of enlightened self-interest
b. Emphasise the full impact the organisation has on the community and its citizens
c. Explain the economic impact of the organisation on the community
d. Explain the degree of local business support for the organisation -
ANSWER
b. Emphasise the full impact the organisation has on the community and its citizens
In evaluating fundraising programmes, the relationship between fundraising costs and results is
linked to each method used, the maturity of each programme, and:
a. Timing in the year
b. Previous performance
c. "Bottom line" total revenue
d. Funds raised -
ANSWER
b. Previous performance
When soliciting leadership gifts for an organisation, it is most important to:
a. Enlist the prospect's peers to make the visit
b. Conduct thorough research
c. Provide a tailored proposal
