TEST BANK
Business Communication: Polishing Your Professional Presence, 5th edition
M
by Barbara Shwom, Lisa Snyder
PR
ES
SI
VE
G
R
AD
ES
, Table of Content
PART 1: UNDERSTANDING THE FOUNDATIONS OF BUSINESS
COMMUNICATION
M
Developing Your Professional Presence
Working with Others: Interpersonal, Intercultural, and Team Communication
PR
Managing the Communication Process: Analyzing, Composing, Evaluating
PART 2: DELIVERING EFFECTIVE MESSAGES
Communicating Routine Messages and Building Goodwill
Communicating Persuasively
ES
Communicating Bad News
Using Social Media in Business
PART 3: RESEARCHING, PROPOSING, REPORTING, AND PRESENTING
SI
Finding and Evaluating Business Information
Preparing Persuasive Business Proposals
Preparing Business Reports
VE
Preparing and Delivering Business Presentations
PART 4: PERSUADING AN EMPLOYER TO HIRE YOU
Communicating Your Professional Brand: Social Media, Websites, Résumés, Cover Letters,
and Interviews
G
R
AD
ES
, Business Communication: Polishing Your Professional Presence, 5e (Shwom/Snyder)
Chapter 1 Developing Your Professional Presence
M
1) Which of the following is a complex process of encoding and decoding information, ideas,
and feelings?
A) Confidence
B) Communication
PR
C) Professional presence
D) Transmission model
E) Feedback
Answer: B
Explanation: In its most basic form, communication is a complex process of encoding and
decoding messages (information, ideas, and feelings).
ES
Diff: 1
Question Category: Concept
AACSB: Written and oral communication
Study Question: 1 Why is it challenging to communicate well?
2) Which communication model focuses on a single communication exchange in a linear path
from a sender to a receiver?
SI
A) Transmission
B) Physiological
C) Language
D) Transaction
VE
E) Relational
Answer: A
Explanation: The transmission model focuses on a single communication exchange and portrays
communication as the linear transmission of a message from a sender to a receiver.
Diff: 2
Question Category: Concept
G
AACSB: Written and oral communication
Study Question: 1 Why is it challenging to communicate well?
3) Putting ideas into words, images, or actions takes place during which step in the
R
communication process?
A) Medium determination
B) Transmission
C) Encoding
AD
D) Decoding
E) Interaction
Answer: C
Explanation: A sender has an intention, selects a medium of communication, encodes that
intention into words, images, or actions; and sends the message through that medium.
Diff: 2
ES
Question Category: Synthesis
AACSB: Written and oral communication
Study Question: 1 Why is it challenging to communicate well?
, 4) What are the external circumstances that influence communication referred to?
A) Interaction model
M
B) Feedback
C) Semantic barriers
D) Context
E) Language barriers
PR
Answer: D
Explanation: The concept of context is the external circumstances and forces that influence
communication.
Diff: 2
Question Category: Concept
AACSB: Reflective thinking
Study Question: 1 Why is it challenging to communicate well?
ES
5) Issues such as the distance between communicators and the noise in a room are aspects of
what type of context?
A) Language
B) Semantic
C) Physiological
SI
D) Psychological
E) Physical
Answer: E
Explanation: Physical context is the context in which the communication takes place, including
the physical distance between communicators as well as what's going on around you, such as a
VE
noisy room or someone whispering.
Diff: 1
Question Category: Application of knowledge
AACSB: Application of knowledge
Study Question: 1 Why is it challenging to communicate well?
G
6) Language that is difficult to understand or is ambiguous is indicative of what type of barrier?
A) Semantic
B) Feedback
C) Physical
R
D) Psychological
E) Physiological
Answer: A
AD
Explanation: Semantic barriers arise from language that is ambiguous or difficult to understand.
Diff: 1
Question Category: Concept
AACSB: Written and oral communication
Study Question: 1 Why is it challenging to communicate well?
ES
Business Communication: Polishing Your Professional Presence, 5th edition
M
by Barbara Shwom, Lisa Snyder
PR
ES
SI
VE
G
R
AD
ES
, Table of Content
PART 1: UNDERSTANDING THE FOUNDATIONS OF BUSINESS
COMMUNICATION
M
Developing Your Professional Presence
Working with Others: Interpersonal, Intercultural, and Team Communication
PR
Managing the Communication Process: Analyzing, Composing, Evaluating
PART 2: DELIVERING EFFECTIVE MESSAGES
Communicating Routine Messages and Building Goodwill
Communicating Persuasively
ES
Communicating Bad News
Using Social Media in Business
PART 3: RESEARCHING, PROPOSING, REPORTING, AND PRESENTING
SI
Finding and Evaluating Business Information
Preparing Persuasive Business Proposals
Preparing Business Reports
VE
Preparing and Delivering Business Presentations
PART 4: PERSUADING AN EMPLOYER TO HIRE YOU
Communicating Your Professional Brand: Social Media, Websites, Résumés, Cover Letters,
and Interviews
G
R
AD
ES
, Business Communication: Polishing Your Professional Presence, 5e (Shwom/Snyder)
Chapter 1 Developing Your Professional Presence
M
1) Which of the following is a complex process of encoding and decoding information, ideas,
and feelings?
A) Confidence
B) Communication
PR
C) Professional presence
D) Transmission model
E) Feedback
Answer: B
Explanation: In its most basic form, communication is a complex process of encoding and
decoding messages (information, ideas, and feelings).
ES
Diff: 1
Question Category: Concept
AACSB: Written and oral communication
Study Question: 1 Why is it challenging to communicate well?
2) Which communication model focuses on a single communication exchange in a linear path
from a sender to a receiver?
SI
A) Transmission
B) Physiological
C) Language
D) Transaction
VE
E) Relational
Answer: A
Explanation: The transmission model focuses on a single communication exchange and portrays
communication as the linear transmission of a message from a sender to a receiver.
Diff: 2
Question Category: Concept
G
AACSB: Written and oral communication
Study Question: 1 Why is it challenging to communicate well?
3) Putting ideas into words, images, or actions takes place during which step in the
R
communication process?
A) Medium determination
B) Transmission
C) Encoding
AD
D) Decoding
E) Interaction
Answer: C
Explanation: A sender has an intention, selects a medium of communication, encodes that
intention into words, images, or actions; and sends the message through that medium.
Diff: 2
ES
Question Category: Synthesis
AACSB: Written and oral communication
Study Question: 1 Why is it challenging to communicate well?
, 4) What are the external circumstances that influence communication referred to?
A) Interaction model
M
B) Feedback
C) Semantic barriers
D) Context
E) Language barriers
PR
Answer: D
Explanation: The concept of context is the external circumstances and forces that influence
communication.
Diff: 2
Question Category: Concept
AACSB: Reflective thinking
Study Question: 1 Why is it challenging to communicate well?
ES
5) Issues such as the distance between communicators and the noise in a room are aspects of
what type of context?
A) Language
B) Semantic
C) Physiological
SI
D) Psychological
E) Physical
Answer: E
Explanation: Physical context is the context in which the communication takes place, including
the physical distance between communicators as well as what's going on around you, such as a
VE
noisy room or someone whispering.
Diff: 1
Question Category: Application of knowledge
AACSB: Application of knowledge
Study Question: 1 Why is it challenging to communicate well?
G
6) Language that is difficult to understand or is ambiguous is indicative of what type of barrier?
A) Semantic
B) Feedback
C) Physical
R
D) Psychological
E) Physiological
Answer: A
AD
Explanation: Semantic barriers arise from language that is ambiguous or difficult to understand.
Diff: 1
Question Category: Concept
AACSB: Written and oral communication
Study Question: 1 Why is it challenging to communicate well?
ES
