COMM 216 EVALUATION SET ANSWERS AND
QUESTIONS SET A+
✔✔Domino's → - ✔✔employees post video of doing gross things to food as prank
-The employees were fired and charged with delivering prohibited goods
-Domino's apologizes
✔✔Uber → - ✔✔ex worker experienced gender bias and sexual harassment at uber
Fired CEO and hired a woman
✔✔BP → - ✔✔oil rig explosion killed workers and caused oil spill in Gulf of Mexico
-Blamed their contractors at first
-Money spent on ads should have went to cleanup and compensation
-Bad at crisis management
✔✔Carnival → - ✔✔fatal crashes
-Made emotional commercial about the issue
-Gave vouchers for future cruises
-Carnival's strategy centered on four key components: addressing the incident, showing
how they are addressing the incident, adding financial commitment to the incident and
showing the changes to the media so they could see for themselves.
✔✔Virginia tech massacre/university response to media→ - ✔✔32 people were killed
-School should have notified students/faculty sooner, lives could have been saved
-$ was offered to victims families', classes were canceled for the rest of the week and
memorial services were held
-Gov. and police officials said
-"Hokie Nation", students did not want media coverage during mourning but obviously
there was (caused a frenzy)
✔✔Flint water - ✔✔polluted water
-Government officials denied the amount of lead in the water
-Now: sick families & ongoing investigation
-The officials need to create a plan of action and stop worrying "talking" about it
, ✔✔Richard Jewell/ Atlanta Olympics→ - ✔✔He was a security guard during Atlanta
Olympics
-Found a backpack with bombs in it & reported it
-Media: initially was coined a hero, then became a suspect
-Media reported incomplete information
-Crisis: he ended up being innocent after FBI investigation
✔✔Pepsi→ - ✔✔Kendall Jenner, leaving shoot and joining protest
-Got backlash from black lives matter, said it was mocking them
-Pepsi defended themselves
-Took it back then pulled the ad
-Should have addressed the issues sooner→ said they "missed the target"
✔✔Ford/Firestone→ - ✔✔Tire controversy
-Many tire failures, caused many accidents and deaths
-Both companies didn't recall tires at first, could have prevented this issues
-Put out both print and TV ads→ got criticism that the CEO did not have enough
emotion
-Overall, they were successful though because they showed that they were listening to
customers
✔✔Joe Biden non-crisis examples → - ✔✔from a class video when he critiqued (and
why so) Hillary Clinton's response strategies at a presidential debate.
✔✔Starbucks - ✔✔manager marketing responsibilities
✔✔Starbucks - ✔✔Communicates marketing activities with other business units, field
teams and departments on a regular basis to ensure integration and support for
programs and initiatives
✔✔Starbucks - ✔✔Develops, manages and tracks marketing budgets, timelines and
processes from kickoff to executionManages execution details of marketing and
promotion plans and initiatives with visual merchandising and visual communications
partners. Presents marketing strategies and execution details to senior leadership,
management, zone marketing directors and other departments
✔✔Starbucks - ✔✔Leads or develops cross-functional teams in support of marketing
activities.
✔✔Starbucks - ✔✔Leads development of multi-channel, integrated marketing
strategies/programming plans for marketing activities within a specific business unit,
field team or department
✔✔Starbucks - ✔✔Manages relationships with internal and external creative teams,
agencies and vendors to develop integrated customer communication materials
QUESTIONS SET A+
✔✔Domino's → - ✔✔employees post video of doing gross things to food as prank
-The employees were fired and charged with delivering prohibited goods
-Domino's apologizes
✔✔Uber → - ✔✔ex worker experienced gender bias and sexual harassment at uber
Fired CEO and hired a woman
✔✔BP → - ✔✔oil rig explosion killed workers and caused oil spill in Gulf of Mexico
-Blamed their contractors at first
-Money spent on ads should have went to cleanup and compensation
-Bad at crisis management
✔✔Carnival → - ✔✔fatal crashes
-Made emotional commercial about the issue
-Gave vouchers for future cruises
-Carnival's strategy centered on four key components: addressing the incident, showing
how they are addressing the incident, adding financial commitment to the incident and
showing the changes to the media so they could see for themselves.
✔✔Virginia tech massacre/university response to media→ - ✔✔32 people were killed
-School should have notified students/faculty sooner, lives could have been saved
-$ was offered to victims families', classes were canceled for the rest of the week and
memorial services were held
-Gov. and police officials said
-"Hokie Nation", students did not want media coverage during mourning but obviously
there was (caused a frenzy)
✔✔Flint water - ✔✔polluted water
-Government officials denied the amount of lead in the water
-Now: sick families & ongoing investigation
-The officials need to create a plan of action and stop worrying "talking" about it
, ✔✔Richard Jewell/ Atlanta Olympics→ - ✔✔He was a security guard during Atlanta
Olympics
-Found a backpack with bombs in it & reported it
-Media: initially was coined a hero, then became a suspect
-Media reported incomplete information
-Crisis: he ended up being innocent after FBI investigation
✔✔Pepsi→ - ✔✔Kendall Jenner, leaving shoot and joining protest
-Got backlash from black lives matter, said it was mocking them
-Pepsi defended themselves
-Took it back then pulled the ad
-Should have addressed the issues sooner→ said they "missed the target"
✔✔Ford/Firestone→ - ✔✔Tire controversy
-Many tire failures, caused many accidents and deaths
-Both companies didn't recall tires at first, could have prevented this issues
-Put out both print and TV ads→ got criticism that the CEO did not have enough
emotion
-Overall, they were successful though because they showed that they were listening to
customers
✔✔Joe Biden non-crisis examples → - ✔✔from a class video when he critiqued (and
why so) Hillary Clinton's response strategies at a presidential debate.
✔✔Starbucks - ✔✔manager marketing responsibilities
✔✔Starbucks - ✔✔Communicates marketing activities with other business units, field
teams and departments on a regular basis to ensure integration and support for
programs and initiatives
✔✔Starbucks - ✔✔Develops, manages and tracks marketing budgets, timelines and
processes from kickoff to executionManages execution details of marketing and
promotion plans and initiatives with visual merchandising and visual communications
partners. Presents marketing strategies and execution details to senior leadership,
management, zone marketing directors and other departments
✔✔Starbucks - ✔✔Leads or develops cross-functional teams in support of marketing
activities.
✔✔Starbucks - ✔✔Leads development of multi-channel, integrated marketing
strategies/programming plans for marketing activities within a specific business unit,
field team or department
✔✔Starbucks - ✔✔Manages relationships with internal and external creative teams,
agencies and vendors to develop integrated customer communication materials
