COMM 216 COMPREHENSIVE ANSWERS AND
QUESTIONS SET A+
✔✔Ingratiation - ✔✔Offers money or other gifts to victims, example: coupons, free stuff
after crisis.
✔✔The Apology formula (keywords) - ✔✔Who = senior leader makes apology directed
to the harmed
What = candor, remorse, and commitment to change
Where = importance of reach and control
When = speed signals sincerity and dispels uncertainty
How = delivery is equally important as content
Why = "Improve relationships with customers, employees, and the public..."
✔✔5 best practices regarding Communication - ✔✔1. Assume broad responsibility
2.Practice transparency
3. Demonstrating care
4. Engage the head as well as the heart... and wallet
5. Improvise
✔✔Dominant Coalition Vs. Technician - ✔✔In corporate communication :
Dominant coalition → the social network of individuals having the greatest influence on
the selection of an organization's goals and strategies -- strategizers
Technician → primarily write and construct the messages in the media but are not
involved in defining problems and developing solutions -- writers
✔✔Outsourcing trends - ✔✔Outsourcing trends → improving efficiency or saving money
by shifting tasks, operations, jobs or processes to an external contracted third party for
a significant period of time
✔✔Advantages for working with communications - ✔✔1.Objectivity
2.Variety of skills/expertise
3.Extensive resources
4.Offices across country/globe
, 5.Special problem-solving
6.Credibility
✔✔Disadvantages for working with communicators - ✔✔1.Superficial (perception)
2.Lack of commitment
3.Prolonged briefing period
4.Resentment of staff
5. Expensive
✔✔Careers: (know basic summary of group discussion in class) - ✔✔1.Automotive
industry
2.Aviation industry
3.Insurance industry
4.Hospitality industry
5.Sports marketing industry
6.Technology industry
7.Entertainment industry
8.Health care industry
✔✔6 important skills necessary to be successful in Strat Comm. - ✔✔1.Writing
2.Research
3.Analytical
4.Problem solving + Critical thinking
5.Teamwork
6.Creativity + Expression
✔✔Internships - ✔✔Internships → value of a mentor, paid vs. unpaid
✔✔Job search resources - ✔✔Job search resources → PRSSA (Public relations
student society of america )+ AMA (American Marketing Association) websites
✔✔Stats of "What Employers Want" - ✔✔97% of surveyed employers used LinkedIn to
search for potential employees
94% review candidates' social media during the hiring process
83% of employers expect a portfolio at some point during the hiring process
47% of employees are seeking candidates with strong writing skills
53% use writing tests in the hiring process
✔✔Portfolios → - ✔✔Strategic plans
Case studies
Strategy memo
Bylined writing samples
Press clippings
Design samples
Don't include
QUESTIONS SET A+
✔✔Ingratiation - ✔✔Offers money or other gifts to victims, example: coupons, free stuff
after crisis.
✔✔The Apology formula (keywords) - ✔✔Who = senior leader makes apology directed
to the harmed
What = candor, remorse, and commitment to change
Where = importance of reach and control
When = speed signals sincerity and dispels uncertainty
How = delivery is equally important as content
Why = "Improve relationships with customers, employees, and the public..."
✔✔5 best practices regarding Communication - ✔✔1. Assume broad responsibility
2.Practice transparency
3. Demonstrating care
4. Engage the head as well as the heart... and wallet
5. Improvise
✔✔Dominant Coalition Vs. Technician - ✔✔In corporate communication :
Dominant coalition → the social network of individuals having the greatest influence on
the selection of an organization's goals and strategies -- strategizers
Technician → primarily write and construct the messages in the media but are not
involved in defining problems and developing solutions -- writers
✔✔Outsourcing trends - ✔✔Outsourcing trends → improving efficiency or saving money
by shifting tasks, operations, jobs or processes to an external contracted third party for
a significant period of time
✔✔Advantages for working with communications - ✔✔1.Objectivity
2.Variety of skills/expertise
3.Extensive resources
4.Offices across country/globe
, 5.Special problem-solving
6.Credibility
✔✔Disadvantages for working with communicators - ✔✔1.Superficial (perception)
2.Lack of commitment
3.Prolonged briefing period
4.Resentment of staff
5. Expensive
✔✔Careers: (know basic summary of group discussion in class) - ✔✔1.Automotive
industry
2.Aviation industry
3.Insurance industry
4.Hospitality industry
5.Sports marketing industry
6.Technology industry
7.Entertainment industry
8.Health care industry
✔✔6 important skills necessary to be successful in Strat Comm. - ✔✔1.Writing
2.Research
3.Analytical
4.Problem solving + Critical thinking
5.Teamwork
6.Creativity + Expression
✔✔Internships - ✔✔Internships → value of a mentor, paid vs. unpaid
✔✔Job search resources - ✔✔Job search resources → PRSSA (Public relations
student society of america )+ AMA (American Marketing Association) websites
✔✔Stats of "What Employers Want" - ✔✔97% of surveyed employers used LinkedIn to
search for potential employees
94% review candidates' social media during the hiring process
83% of employers expect a portfolio at some point during the hiring process
47% of employees are seeking candidates with strong writing skills
53% use writing tests in the hiring process
✔✔Portfolios → - ✔✔Strategic plans
Case studies
Strategy memo
Bylined writing samples
Press clippings
Design samples
Don't include
