BTEC Business Level 3- Unit 2:
Developing a Marketing Campaign
comprehensive Questions and Answers
with Verified Solutions
Question 1:
What are the advantages of secondary research?
Answer:
Often free and easy to obtain Good source of market insights Quick to
access and use
Question 2:
What are the 4 principles and purposes of marketing?
Answer:
anticipating demand=what are people likely to want or need recognising
demand=tracking competitors stimulating demand=promoting the product
satisfying demand=ensuring capacity and stock levels
Question 3:
What are examples of marketing aims?
Answer:
understanding customer wants and needs, developing new products,
improving profitability, increasing market share, diversification, increased
brand awareness and loyalty
, Question 4:
What is market research?
Answer:
a process used by businesses to gain a deeper understanding of who
their audience is and aid decision making and aid decision making
Question 5:
what are the main purposes of market research?
Answer:
identify customer needs, identify gaps in the market, reduce risk and
make better decisions
Question 6:
what are the two main types of market research?
Answer:
primary and secondary research
Question 7:
what do businesses need to focus on when identifying customer needs?
Answer:
price, quality, choice, convenience
Question 8:
what is a gap in the market?
Answer:
a potential demand for a product or service which is not currently being
met
Developing a Marketing Campaign
comprehensive Questions and Answers
with Verified Solutions
Question 1:
What are the advantages of secondary research?
Answer:
Often free and easy to obtain Good source of market insights Quick to
access and use
Question 2:
What are the 4 principles and purposes of marketing?
Answer:
anticipating demand=what are people likely to want or need recognising
demand=tracking competitors stimulating demand=promoting the product
satisfying demand=ensuring capacity and stock levels
Question 3:
What are examples of marketing aims?
Answer:
understanding customer wants and needs, developing new products,
improving profitability, increasing market share, diversification, increased
brand awareness and loyalty
, Question 4:
What is market research?
Answer:
a process used by businesses to gain a deeper understanding of who
their audience is and aid decision making and aid decision making
Question 5:
what are the main purposes of market research?
Answer:
identify customer needs, identify gaps in the market, reduce risk and
make better decisions
Question 6:
what are the two main types of market research?
Answer:
primary and secondary research
Question 7:
what do businesses need to focus on when identifying customer needs?
Answer:
price, quality, choice, convenience
Question 8:
what is a gap in the market?
Answer:
a potential demand for a product or service which is not currently being
met
