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APRD 1003 Exam Questions and Correct
Answers/ Latest Update / Already Graded
How does research inform strategy?
Ans: ...
How are effective strategies developed in Public Relations?
Ans: "when concrete objectives..crafted from research,
organizational goals, communication goals, and situational
realities...meet the skills, talents, and creativity of public
relation professionals"
By....
-Determining goals
-Knowing the Audience
-Developing Objectives
-Developing Strategies (For Objectives)
-Developing Tactics (For Strategies)
-Planning Activities
-Evaluation
What does "P.E.S.O." stand for?
All rights reserved © 2025/ 2026 |
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Ans: Paid, Earned, Shared, Owned
What is the PESO Model?
Ans: - "a model that provides a helpful checklist to ensure
campaigns include strategies in multiple facets of campaign
communication"
-"a framework to help communicators thing systematically
about the tools at their disposal for a specific campaign"
-"builds on the traditional marketing duo of paid media
(advertising) and earned media (public relations) to include
shared media (social media) and owned media (digital
properties, events, controlled environments)
-"allowing practitioners to see the wide range of possible
tactics to implement"
Define Strategy
Ans: -"The overall concept, approach, or general plan for the
program designed to achieve an objective"
-"approaches through which objectives are accomplished"
-"act as a compass for practitioners to navigate from written
objectives to completed objectives"
Paid Media
All rights reserved © 2025/ 2026 |
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Ans: Ex: Advertising: TV ads, Radio Ads, Newspaper an d
Magazine Ads etc.
Factors:
-"Opportunities where funding is the most important factor and
the major barrier to access"
-Organizations have : "Near-Total Control" of the contented its
timing
-Includes Production costs, as well as "the cost of buying it self"
-"Considered a significant asset to communication related to
branding, product launch..due to the amount of content
control"
-"Allows for an outlet to repeat the message, create a series of
messages that build on each other, or present highly
organization-focused messages that may not be considered
news-worthy"
-"most organized-focused messages" that are "simple and
memorable"
"Paid approaches" that "work to promote specific controlled
company messages that are delivered to key audiences."
-Clear selection of channels
-choice of timing
-message control
All rights reserved © 2025/ 2026 |
APRD 1003 Exam Questions and Correct
Answers/ Latest Update / Already Graded
How does research inform strategy?
Ans: ...
How are effective strategies developed in Public Relations?
Ans: "when concrete objectives..crafted from research,
organizational goals, communication goals, and situational
realities...meet the skills, talents, and creativity of public
relation professionals"
By....
-Determining goals
-Knowing the Audience
-Developing Objectives
-Developing Strategies (For Objectives)
-Developing Tactics (For Strategies)
-Planning Activities
-Evaluation
What does "P.E.S.O." stand for?
All rights reserved © 2025/ 2026 |
, Page |2
Ans: Paid, Earned, Shared, Owned
What is the PESO Model?
Ans: - "a model that provides a helpful checklist to ensure
campaigns include strategies in multiple facets of campaign
communication"
-"a framework to help communicators thing systematically
about the tools at their disposal for a specific campaign"
-"builds on the traditional marketing duo of paid media
(advertising) and earned media (public relations) to include
shared media (social media) and owned media (digital
properties, events, controlled environments)
-"allowing practitioners to see the wide range of possible
tactics to implement"
Define Strategy
Ans: -"The overall concept, approach, or general plan for the
program designed to achieve an objective"
-"approaches through which objectives are accomplished"
-"act as a compass for practitioners to navigate from written
objectives to completed objectives"
Paid Media
All rights reserved © 2025/ 2026 |
, Page |3
Ans: Ex: Advertising: TV ads, Radio Ads, Newspaper an d
Magazine Ads etc.
Factors:
-"Opportunities where funding is the most important factor and
the major barrier to access"
-Organizations have : "Near-Total Control" of the contented its
timing
-Includes Production costs, as well as "the cost of buying it self"
-"Considered a significant asset to communication related to
branding, product launch..due to the amount of content
control"
-"Allows for an outlet to repeat the message, create a series of
messages that build on each other, or present highly
organization-focused messages that may not be considered
news-worthy"
-"most organized-focused messages" that are "simple and
memorable"
"Paid approaches" that "work to promote specific controlled
company messages that are delivered to key audiences."
-Clear selection of channels
-choice of timing
-message control
All rights reserved © 2025/ 2026 |
