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APRD 1003 Exam 2 Questions and Correct
Answers/ Latest Update / Already Graded
What is persuasion?
Ans: Attitude change resulting from exposure to information
from others.
What are attitudes?
Ans: evaluations of people, objects, and ideas, predispositions
toward things (Liking something/Not liking something)
What are the components of attitudes?
Ans: Affective - liking or feeling about an object
Cognitive - beliefs about an object
Behavioral - actions toward the object
What are beliefs?
Ans: statements that people hold to be true
What did Dr. Hovland's research indicate regarding the efficacy of
propaganda?
All rights reserved © 2025/ 2026 |
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Ans: - ability of someone to resist persuasion by a certain
group depended on your degree of belonging to the group.
- with the advent of government propaganda in support of the
United States' participation in World War II
- the artifacts worth investigating helped with increase of
persuasive communication with intent to affect behavior,
attitude, and values.
What is source credibility?
Ans: a source's persuasive impact, stemming from its perceived
expertise, trustworthiness, and believability, the right source
can increase the effectiveness of the message. Expertness,
Trustworthiness, Professionalism, Competence, Dynamism,
Objectivity.
What is a fear appeal?
Ans: a persuasive communication that tries to scare people
into changing their attitudes, learning theory suggests that fear
should stimulate greater attention to the message and
increased comprehension, leading to increased attitude change.
What are the key elements of a fear appeal?
Ans: The magnitude of danger
All rights reserved © 2025/ 2026 |
APRD 1003 Exam 2 Questions and Correct
Answers/ Latest Update / Already Graded
What is persuasion?
Ans: Attitude change resulting from exposure to information
from others.
What are attitudes?
Ans: evaluations of people, objects, and ideas, predispositions
toward things (Liking something/Not liking something)
What are the components of attitudes?
Ans: Affective - liking or feeling about an object
Cognitive - beliefs about an object
Behavioral - actions toward the object
What are beliefs?
Ans: statements that people hold to be true
What did Dr. Hovland's research indicate regarding the efficacy of
propaganda?
All rights reserved © 2025/ 2026 |
, Page |2
Ans: - ability of someone to resist persuasion by a certain
group depended on your degree of belonging to the group.
- with the advent of government propaganda in support of the
United States' participation in World War II
- the artifacts worth investigating helped with increase of
persuasive communication with intent to affect behavior,
attitude, and values.
What is source credibility?
Ans: a source's persuasive impact, stemming from its perceived
expertise, trustworthiness, and believability, the right source
can increase the effectiveness of the message. Expertness,
Trustworthiness, Professionalism, Competence, Dynamism,
Objectivity.
What is a fear appeal?
Ans: a persuasive communication that tries to scare people
into changing their attitudes, learning theory suggests that fear
should stimulate greater attention to the message and
increased comprehension, leading to increased attitude change.
What are the key elements of a fear appeal?
Ans: The magnitude of danger
All rights reserved © 2025/ 2026 |
