Dynamics of News Reporting and Writing Foundational Skills for a Digital Age
3rd Edition By Vincent Filak | Test Bank | Chapters 1 to 13
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B1
Questions & Answers
1. The main difference between modern news reporting and reporting in previous generations is
______.
A. there are now fewer media through which audiences can be reached
B. audiences are less fractured now
C. audiences are now the primary drivers of content
D. journalists have become celebrities
Correct Answer: C. audiences are now the primary drivers of content
2. Which of the following no longer applies in today’s media environment?
A. the idea of a mass medium
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B. the importance of accuracy
C. the need for immediacy in reporting
D. a dependence on official sources
Correct Answer: A. the idea of a mass medium
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3. The biggest challenge in attempting to keep your readers engaged is ______.
A. knowing what websites get the most traffic
B. getting information out at the right time
C. finding good pictures to illustrate your stories
D. producing stories that are both serious and engaging
Correct Answer: D. producing stories that are both serious and engaging
4. Which of the following do most professional journalists view as a factor that defines themselves
and their work?
A. their choice of platform
B. their gender
C. their political beliefs
D. their age
Correct Answer: A. their choice of platform
5. A major conflict between the way journalists view themselves and what audiences expect is that
______.
A. journalists care less about accuracy than do readers
B. readers are not biased toward a certain platform while most journalists are
C. readers expect in−depth reporting while journalists primarily view themselves as entertainers
Test Bank Chapter 1-13 Test Bank Dynamics of News Reporting and Writing 3rd Edition By Vincent Filak (C) StudentsHelp (C)
,(C) StudentsHelp (C) Test Bank Chapter 1-13
D. readers prefer physical media, whereas journalists largely prefer digital outlets
Correct Answer: B. readers are not biased toward a certain platform while most journalists are
6. Most Americans’ choices of media types can best be described as ______.
A. stratified based on age
B. based on affordability
C. limited to one or two choices
D. a buffet approach
Correct Answer: D. a buffet approach
7. Which of the following is most likely to influence the type of media that a news consumer uses to
get their news?
A. their age
B. their level of education
C. the content of the story
D. the person reporting the news
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Correct Answer: C. the content of the story
8. When journalism students are taught in “silos” based on the field they want to pursue, ______ is
more likely.
A. declining concern for thorough research in reporting
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B. more rigorous standards for becoming a journalist
C. fewer journalist jobs
D. bias toward one method of delivering information
Correct Answer: D. bias toward one method of delivering information
9. How does the volume of choices available to news consumers affect their understanding of the
world?
A. It makes it more difficult to make sense of what is happening.
B. It makes people less reliant on others to help them understand the news.
C. It makes it easier to form a coherent narrative about the world.
D. It makes people less interested in world events.
Correct Answer: A. It makes it more difficult to make sense of what is happening.
10. A viral news story is worth covering when ______.
A. it is known by people from multiple age groups
B. it circulates for more than one week
C. you have a personal interest in the topic
D. the audience’s interest in the story aligns with traditional news values
Correct Answer: D. the audience’s interest in the story aligns with traditional news values
11. Which dimension of website analytics is measured based on a specific timeframe?
Test Bank Chapter 1-13 Test Bank Dynamics of News Reporting and Writing 3rd Edition By Vincent Filak (C) StudentsHelp (C)
,(C) StudentsHelp (C) Test Bank Chapter 1-13
A. unique visitors
B. pageviews
C. visits
D. source
Correct Answer: A. unique visitors
12. The website analytics metric that counts the number of times a web page is loaded is called
______.
A. visits
B. unique visitors
C. pageviews
D. session duration
Correct Answer: C. pageviews
13. In the context of website analytics, what does the source metric tell you?
A. where a reader came from
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B. the amount of time viewers spent viewing a single page
C. which pages on a website have been viewed the most
D. the reader’s reaction to the content
Correct Answer: A. where a reader came from
(C) StudentsHelp (C)
14. Which website analytics metric is most useful in determining what caused a reader to visit your
site?
A. pageviews
B. source
C. session duration
D. visits
Correct Answer: B. source
15. Which website analytics metric will best reveal which pages held the reader’s attention?
A. visits
B. session duration
C. unique visitors
D. source
Correct Answer: B. session duration
16. It is important to understand the demographics of those who use your content because this
information can help you ______.
A. reduce the amount of time spent researching content
B. determine what content will be appealing to all readers
C. refine your coverage approach based on readers’ interests
Test Bank Chapter 1-13 Test Bank Dynamics of News Reporting and Writing 3rd Edition By Vincent Filak (C) StudentsHelp (C)
, (C) StudentsHelp (C) Test Bank Chapter 1-13
D. assess how satisfied the readers are with your content
Correct Answer: C. refine your coverage approach based on readers’ interests
17. Analyzing psychographic information about the audience can help you ______.
A. focus on stories within the audience’s geographic zone of interest
B. determine which types of stories people have engaged with the most
C. write stories that resonate on a more personal level with the audience
D. keep up with how their preferences have changed over time
Correct Answer: C. write stories that resonate on a more personal level with the audience
18. Use ______ information to focus on stories closest in location to your audience.
A. demographic
B. geographic
C. psychographic
D. telegraphic
Test Bank
Correct Answer: B. geographic
19. What is fake news?
A. biased information
B. purposefully misleading information
C. news you disagree with
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D. information that is unknowingly untrue
Correct Answer: B. purposefully misleading information
20. Information published by which source should be critically assessed due to the increased risk
for fake news?
A. peer−reviewed academic journals
B. independent fact−checking organizations
C. reputable mainstream news organizations
D. ideologically driven individuals or institutions
Correct Answer: D. ideologically driven individuals or institutions
21. A blogger publishes fake news stating a candidate running for governor wants to eliminate
minimum wage laws. Based on this information alone, what is the most likely reason the blogger
published this story?
A. to make money by increasing traffic to their website
B. to help the opposing candidate win the election
C. to fill a gap in the news cycle
D. to get revenge against the politician
Correct Answer: A. to make money by increasing traffic to their website
22. In which scenario is someone most likely to believe a false headline/story?
Test Bank Chapter 1-13 Test Bank Dynamics of News Reporting and Writing 3rd Edition By Vincent Filak (C) StudentsHelp (C)
3rd Edition By Vincent Filak | Test Bank | Chapters 1 to 13
(C) StudentsHelp (C) Test Bank Chapter 1-13
dynamics-of-news-reporting-and-writing-3e_lms_T
B1
Questions & Answers
1. The main difference between modern news reporting and reporting in previous generations is
______.
A. there are now fewer media through which audiences can be reached
B. audiences are less fractured now
C. audiences are now the primary drivers of content
D. journalists have become celebrities
Correct Answer: C. audiences are now the primary drivers of content
2. Which of the following no longer applies in today’s media environment?
A. the idea of a mass medium
Test Bank
B. the importance of accuracy
C. the need for immediacy in reporting
D. a dependence on official sources
Correct Answer: A. the idea of a mass medium
(C) StudentsHelp (C)
3. The biggest challenge in attempting to keep your readers engaged is ______.
A. knowing what websites get the most traffic
B. getting information out at the right time
C. finding good pictures to illustrate your stories
D. producing stories that are both serious and engaging
Correct Answer: D. producing stories that are both serious and engaging
4. Which of the following do most professional journalists view as a factor that defines themselves
and their work?
A. their choice of platform
B. their gender
C. their political beliefs
D. their age
Correct Answer: A. their choice of platform
5. A major conflict between the way journalists view themselves and what audiences expect is that
______.
A. journalists care less about accuracy than do readers
B. readers are not biased toward a certain platform while most journalists are
C. readers expect in−depth reporting while journalists primarily view themselves as entertainers
Test Bank Chapter 1-13 Test Bank Dynamics of News Reporting and Writing 3rd Edition By Vincent Filak (C) StudentsHelp (C)
,(C) StudentsHelp (C) Test Bank Chapter 1-13
D. readers prefer physical media, whereas journalists largely prefer digital outlets
Correct Answer: B. readers are not biased toward a certain platform while most journalists are
6. Most Americans’ choices of media types can best be described as ______.
A. stratified based on age
B. based on affordability
C. limited to one or two choices
D. a buffet approach
Correct Answer: D. a buffet approach
7. Which of the following is most likely to influence the type of media that a news consumer uses to
get their news?
A. their age
B. their level of education
C. the content of the story
D. the person reporting the news
Test Bank
Correct Answer: C. the content of the story
8. When journalism students are taught in “silos” based on the field they want to pursue, ______ is
more likely.
A. declining concern for thorough research in reporting
(C) StudentsHelp (C)
B. more rigorous standards for becoming a journalist
C. fewer journalist jobs
D. bias toward one method of delivering information
Correct Answer: D. bias toward one method of delivering information
9. How does the volume of choices available to news consumers affect their understanding of the
world?
A. It makes it more difficult to make sense of what is happening.
B. It makes people less reliant on others to help them understand the news.
C. It makes it easier to form a coherent narrative about the world.
D. It makes people less interested in world events.
Correct Answer: A. It makes it more difficult to make sense of what is happening.
10. A viral news story is worth covering when ______.
A. it is known by people from multiple age groups
B. it circulates for more than one week
C. you have a personal interest in the topic
D. the audience’s interest in the story aligns with traditional news values
Correct Answer: D. the audience’s interest in the story aligns with traditional news values
11. Which dimension of website analytics is measured based on a specific timeframe?
Test Bank Chapter 1-13 Test Bank Dynamics of News Reporting and Writing 3rd Edition By Vincent Filak (C) StudentsHelp (C)
,(C) StudentsHelp (C) Test Bank Chapter 1-13
A. unique visitors
B. pageviews
C. visits
D. source
Correct Answer: A. unique visitors
12. The website analytics metric that counts the number of times a web page is loaded is called
______.
A. visits
B. unique visitors
C. pageviews
D. session duration
Correct Answer: C. pageviews
13. In the context of website analytics, what does the source metric tell you?
A. where a reader came from
Test Bank
B. the amount of time viewers spent viewing a single page
C. which pages on a website have been viewed the most
D. the reader’s reaction to the content
Correct Answer: A. where a reader came from
(C) StudentsHelp (C)
14. Which website analytics metric is most useful in determining what caused a reader to visit your
site?
A. pageviews
B. source
C. session duration
D. visits
Correct Answer: B. source
15. Which website analytics metric will best reveal which pages held the reader’s attention?
A. visits
B. session duration
C. unique visitors
D. source
Correct Answer: B. session duration
16. It is important to understand the demographics of those who use your content because this
information can help you ______.
A. reduce the amount of time spent researching content
B. determine what content will be appealing to all readers
C. refine your coverage approach based on readers’ interests
Test Bank Chapter 1-13 Test Bank Dynamics of News Reporting and Writing 3rd Edition By Vincent Filak (C) StudentsHelp (C)
, (C) StudentsHelp (C) Test Bank Chapter 1-13
D. assess how satisfied the readers are with your content
Correct Answer: C. refine your coverage approach based on readers’ interests
17. Analyzing psychographic information about the audience can help you ______.
A. focus on stories within the audience’s geographic zone of interest
B. determine which types of stories people have engaged with the most
C. write stories that resonate on a more personal level with the audience
D. keep up with how their preferences have changed over time
Correct Answer: C. write stories that resonate on a more personal level with the audience
18. Use ______ information to focus on stories closest in location to your audience.
A. demographic
B. geographic
C. psychographic
D. telegraphic
Test Bank
Correct Answer: B. geographic
19. What is fake news?
A. biased information
B. purposefully misleading information
C. news you disagree with
(C) StudentsHelp (C)
D. information that is unknowingly untrue
Correct Answer: B. purposefully misleading information
20. Information published by which source should be critically assessed due to the increased risk
for fake news?
A. peer−reviewed academic journals
B. independent fact−checking organizations
C. reputable mainstream news organizations
D. ideologically driven individuals or institutions
Correct Answer: D. ideologically driven individuals or institutions
21. A blogger publishes fake news stating a candidate running for governor wants to eliminate
minimum wage laws. Based on this information alone, what is the most likely reason the blogger
published this story?
A. to make money by increasing traffic to their website
B. to help the opposing candidate win the election
C. to fill a gap in the news cycle
D. to get revenge against the politician
Correct Answer: A. to make money by increasing traffic to their website
22. In which scenario is someone most likely to believe a false headline/story?
Test Bank Chapter 1-13 Test Bank Dynamics of News Reporting and Writing 3rd Edition By Vincent Filak (C) StudentsHelp (C)
