MGT 6311 Final Exam Actual
Questions & Verified Answers Graded
A+ 100% Correct Guarantee Verified
by Experts
1. Youtube Stats: - First video aired on 4/23/05
-over 1 billion unique visitors/month, 6 billion hours of videos/month
-25% of views come from mobile devices
-Second largest search engine behind Google
-17% of all internet traffic
-56% of vides are <2mins
2. Most common videos: - Explainers
-Product Demos
-How-Tos
-Testimonials
3. Video Stats: >4/5 Twitter users watch video content
on Twitter 10billion videos/day are watched on Snapchat
500million people/day watch videos on Facebook
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,85% of videos watched on Facebook are watched without sound
4. Video Views: A video is considered a view on Facebook if it runs for at least 3 seconds
5. Impact on Video on email: Including video in email increase consumer engagement
and has an overall positive impact on the channel
The word "video" in email subject line
-increases open rates by ~20%
-increases CTRs by ~65%
-reduces unsubscribes by 26%
A video included in the email increases CTR by 200-300%
6. Impact of Video on Websites: Video has a roughly 100% increase in conversion
rates
7. Online Video Stats: - online videos will account for 80% of all consumer web traffic by
2020
-83% of consumers indicate they're willing to share videos they like with their friends and peers
-85% of the US internet audience watches videos online.
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41
,8. Business goals for using online video: - Communication
-Sales
-Lead Generation
-Customer Service
-Promotion
9. Customer preference/behaviors: - 2/3 consumers prefer watching explainer
videos
-3/4 millennials say video helps them in comparison shopping
-40% of consumers say videos increases the chance of purchasing a product through their mobile
devices
-69% of users prefer to watch a video to learn a product/service than reading about it
10. Video Content Tips: - Capture attention early
-Shorter is typically better (30secs - 2mins)
-Keep it casual
-Maintain relevance
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41
, 11. Onsite Video: Onsite videos are a use of videos on an organizations website
12. Online Video: Online videos are videos residing on a third-party site such as YouTube
13. Benefits of Onsite Video: - Make Website Stickier: makes customers spend more
time on our site
-Capture Customer/Prospect Attention: help pull the customer deeper into the buyer journey
-Create Buzz: create new awareness and interest via viral advocacy
-Disseminate Information More Clearly: easier for a customer to see a product in action
-Build product/service interest: Seeing and hearing a person talk can be a more engaging process
-Entice Conversion/Purchase: help the influence of conversion or purchase
14. Onsite Video Best Practices: - Providing Control: make it easy for users to
control the video
-Context: think about the overall context to the video and potentially use text, music, imagery and so forth
to further enhance the video
4/
41
Questions & Verified Answers Graded
A+ 100% Correct Guarantee Verified
by Experts
1. Youtube Stats: - First video aired on 4/23/05
-over 1 billion unique visitors/month, 6 billion hours of videos/month
-25% of views come from mobile devices
-Second largest search engine behind Google
-17% of all internet traffic
-56% of vides are <2mins
2. Most common videos: - Explainers
-Product Demos
-How-Tos
-Testimonials
3. Video Stats: >4/5 Twitter users watch video content
on Twitter 10billion videos/day are watched on Snapchat
500million people/day watch videos on Facebook
1/
41
,85% of videos watched on Facebook are watched without sound
4. Video Views: A video is considered a view on Facebook if it runs for at least 3 seconds
5. Impact on Video on email: Including video in email increase consumer engagement
and has an overall positive impact on the channel
The word "video" in email subject line
-increases open rates by ~20%
-increases CTRs by ~65%
-reduces unsubscribes by 26%
A video included in the email increases CTR by 200-300%
6. Impact of Video on Websites: Video has a roughly 100% increase in conversion
rates
7. Online Video Stats: - online videos will account for 80% of all consumer web traffic by
2020
-83% of consumers indicate they're willing to share videos they like with their friends and peers
-85% of the US internet audience watches videos online.
2/
41
,8. Business goals for using online video: - Communication
-Sales
-Lead Generation
-Customer Service
-Promotion
9. Customer preference/behaviors: - 2/3 consumers prefer watching explainer
videos
-3/4 millennials say video helps them in comparison shopping
-40% of consumers say videos increases the chance of purchasing a product through their mobile
devices
-69% of users prefer to watch a video to learn a product/service than reading about it
10. Video Content Tips: - Capture attention early
-Shorter is typically better (30secs - 2mins)
-Keep it casual
-Maintain relevance
3/
41
, 11. Onsite Video: Onsite videos are a use of videos on an organizations website
12. Online Video: Online videos are videos residing on a third-party site such as YouTube
13. Benefits of Onsite Video: - Make Website Stickier: makes customers spend more
time on our site
-Capture Customer/Prospect Attention: help pull the customer deeper into the buyer journey
-Create Buzz: create new awareness and interest via viral advocacy
-Disseminate Information More Clearly: easier for a customer to see a product in action
-Build product/service interest: Seeing and hearing a person talk can be a more engaging process
-Entice Conversion/Purchase: help the influence of conversion or purchase
14. Onsite Video Best Practices: - Providing Control: make it easy for users to
control the video
-Context: think about the overall context to the video and potentially use text, music, imagery and so forth
to further enhance the video
4/
41
