MGT 6311 Midterm Exam Questions and
Correct Answers Graded A+ 100% Complete
Guaranteed Verified by Experts
1. Shift in marketing mix: Reach, effectiveness, and efficiency
2. goal of marketing: to create a product/service that sells
3. GOST hierarchy: Goals, Objectives(specific metrics), Strategies, tactics aka hierarchy towards
achieving
Goals
4. 5 C's: Customer, competitors, collaborators, company, context
5. Customer marketing model: Awareness
Interest/Engagement
Acquisition
Customer Segmentation
Customer Retention
Support/Advocacy
6. RFM: recency, frequency, monetary value (as a customer persona)
1/
8
, 7. Buyer journey: Discovery (loosening of status quo, committing to change)
Consideration (Exploring possible solutions & committing to a
solution) Decision (Justifying the decision, making the
selection)
8. The 5 P's: Core components associated with a mktg mix:
Price
Product
Promo
Place
People
9. Porter's 5 forces: designed to consider competitive implications for an org within context of
consumer
behavior.
Power of customer, threat of new entrants, threat of substitutes, power of supplies
-All circle into: competitive rivalry within industry
10. 4 components to define a holistic strategy: 1. define the mission behind dig.
mktg ettorts
2. derive the digital strategy
3. define the interaction strategy across cust. lifestyle
4. measurement & improve ROI
2/
8
Correct Answers Graded A+ 100% Complete
Guaranteed Verified by Experts
1. Shift in marketing mix: Reach, effectiveness, and efficiency
2. goal of marketing: to create a product/service that sells
3. GOST hierarchy: Goals, Objectives(specific metrics), Strategies, tactics aka hierarchy towards
achieving
Goals
4. 5 C's: Customer, competitors, collaborators, company, context
5. Customer marketing model: Awareness
Interest/Engagement
Acquisition
Customer Segmentation
Customer Retention
Support/Advocacy
6. RFM: recency, frequency, monetary value (as a customer persona)
1/
8
, 7. Buyer journey: Discovery (loosening of status quo, committing to change)
Consideration (Exploring possible solutions & committing to a
solution) Decision (Justifying the decision, making the
selection)
8. The 5 P's: Core components associated with a mktg mix:
Price
Product
Promo
Place
People
9. Porter's 5 forces: designed to consider competitive implications for an org within context of
consumer
behavior.
Power of customer, threat of new entrants, threat of substitutes, power of supplies
-All circle into: competitive rivalry within industry
10. 4 components to define a holistic strategy: 1. define the mission behind dig.
mktg ettorts
2. derive the digital strategy
3. define the interaction strategy across cust. lifestyle
4. measurement & improve ROI
2/
8
