APRD 1003 Exam 2 University of Colorado Boulder | UPDATED
Questions with 100% Verified Answers
Question:
What is persuasion?
Answer:
Attitude change resulting from exposure to
information from others.
Question:
What are attitudes?
Answer:
evaluations of people, objects, and ideas,
predispositions toward things (Liking
something/Not liking something)
Question:
What are the components of
attitudes?
Answer:
Affective - liking or feeling about an object
Cognitive - beliefs about an object
Behavioral - actions toward the object
Question:
What are beliefs?
Answer:
statements that people hold to be true
Question:
What did Dr. Hovland's research
indicate regarding the efficacy of
propaganda?
, Answer:
- ability of someone to resist persuasion by a
certain group depended on your degree of
belonging to the group.
- with the advent of government propaganda in
support of the United States' participation in
World War II
- the artifacts worth investigating helped with
increase of persuasive communication with
intent to affect behavior, attitude, and values.
Question:
What is source credibility?
Answer:
a source's persuasive impact, stemming from its
perceived expertise, trustworthiness, and
believability, the right source can increase the
effectiveness of the message. Expertness,
Trustworthiness, Professionalism, Competence,
Dynamism, Objectivity.
Question:
What is a fear appeal?
Answer:
a persuasive communication that tries to scare
people into changing their attitudes, learning
theory suggests that fear should stimulate
greater attention to the message and increased
comprehension, leading to increased attitude
change.
Question:
What are the key elements of a fear
appeal?
Questions with 100% Verified Answers
Question:
What is persuasion?
Answer:
Attitude change resulting from exposure to
information from others.
Question:
What are attitudes?
Answer:
evaluations of people, objects, and ideas,
predispositions toward things (Liking
something/Not liking something)
Question:
What are the components of
attitudes?
Answer:
Affective - liking or feeling about an object
Cognitive - beliefs about an object
Behavioral - actions toward the object
Question:
What are beliefs?
Answer:
statements that people hold to be true
Question:
What did Dr. Hovland's research
indicate regarding the efficacy of
propaganda?
, Answer:
- ability of someone to resist persuasion by a
certain group depended on your degree of
belonging to the group.
- with the advent of government propaganda in
support of the United States' participation in
World War II
- the artifacts worth investigating helped with
increase of persuasive communication with
intent to affect behavior, attitude, and values.
Question:
What is source credibility?
Answer:
a source's persuasive impact, stemming from its
perceived expertise, trustworthiness, and
believability, the right source can increase the
effectiveness of the message. Expertness,
Trustworthiness, Professionalism, Competence,
Dynamism, Objectivity.
Question:
What is a fear appeal?
Answer:
a persuasive communication that tries to scare
people into changing their attitudes, learning
theory suggests that fear should stimulate
greater attention to the message and increased
comprehension, leading to increased attitude
change.
Question:
What are the key elements of a fear
appeal?
