APRD 1003 Ad Final CU Boulder | UPDATED Questions with 100%
Verified Answers
Question:
What is advertising really about?
Answer:
Creating memory, not just exposure.
Question:
Why doesn't exposure alone matter?
Answer:
Because if people do not remember the ad, it will not influence behavior.
Question:
What is the sequence of how advertising works?
Answer:
Attention → Processing → Memory → Action
Question:
Why is memory important in advertising?
Answer:
People act on what they remember later.
Question:
What are people really buying when they purchase products?
Answer:
They are buying solutions to problems or identities/feelings they want.
Question:
What is the difference between emotional and rational
decision making?
Answer:
Most purchases are emotional first and rationalized second.
, Question:
What does perception mean in advertising?
Answer:
What consumers believe or interpret matters more than objective reality.
Question:
What are the 4Ps of marketing?
Answer:
Product, Price, Place, Promotion
Question:
What is Product in the marketing mix?
Answer:
The actual good or service being sold.
Question:
What is Price in the marketing mix?
Answer:
What consumers pay for the product.
Question:
What is Place in the marketing mix?
Answer:
Where and how consumers get the product.
Question:
What is Promotion in the marketing mix?
Answer:
Advertising and communication used to persuade consumers.
Question:
Which P does advertising belong to?
Answer:
Verified Answers
Question:
What is advertising really about?
Answer:
Creating memory, not just exposure.
Question:
Why doesn't exposure alone matter?
Answer:
Because if people do not remember the ad, it will not influence behavior.
Question:
What is the sequence of how advertising works?
Answer:
Attention → Processing → Memory → Action
Question:
Why is memory important in advertising?
Answer:
People act on what they remember later.
Question:
What are people really buying when they purchase products?
Answer:
They are buying solutions to problems or identities/feelings they want.
Question:
What is the difference between emotional and rational
decision making?
Answer:
Most purchases are emotional first and rationalized second.
, Question:
What does perception mean in advertising?
Answer:
What consumers believe or interpret matters more than objective reality.
Question:
What are the 4Ps of marketing?
Answer:
Product, Price, Place, Promotion
Question:
What is Product in the marketing mix?
Answer:
The actual good or service being sold.
Question:
What is Price in the marketing mix?
Answer:
What consumers pay for the product.
Question:
What is Place in the marketing mix?
Answer:
Where and how consumers get the product.
Question:
What is Promotion in the marketing mix?
Answer:
Advertising and communication used to persuade consumers.
Question:
Which P does advertising belong to?
Answer:
