APRD 1003 FINAL STUDY GUIDE | UPDATED Questions with 100%
Verified Answers
Question:
what is news? what is the purpose of journalism?
Answer:
News in current information
Journalism is a medium to spread news in order for people to make informed, democratic
decisions.
Question:
what is media relations? how does it relate to brand building?
Answer:
Media relations is the connections between different businesses and medias.
It relates to brand building because you want your brand to have a good relationship
with the media.
Question:
PESO model
Answer:
Paid, Earned, Shared, Owned
Question:
why is style and format so important to media relations?
Answer:
you want to give journalists information in a way that is most valuable to them
Question:
what is the associated press style inverted pyramid?
Answer:
- Most news worthy info
- Important details
- Background / general info
, Question:
what are newsworthy values?
Answer:
Timelines - Impact - Proximity - Prominence - Relevance - Oddity - Conflict
Question:
what is a news release?
Answer:
A written statement released in order to spread information or announce something
Question:
what is a pitch? what makes it effective?
Answer:
A pitch is a short message explaining the values of a story and why it should be
published.
To make a pitch effective, make sure you know your audience and explain why this
information is valuable to them.
Question:
what is public opinion? how is it shaped by news / framing?
Answer:
public opinion is the perception the public has on a certain topic. News shapes these
perceptions by framing the information specifically (anything from the vocabulary used
to the physical medium chosen to spread the info...)
Question:
what is the purpose of participating in media relations?
Answer:
you want the media to frame your brand in a favorable light that is constant with your
brand values.
Question:
Verified Answers
Question:
what is news? what is the purpose of journalism?
Answer:
News in current information
Journalism is a medium to spread news in order for people to make informed, democratic
decisions.
Question:
what is media relations? how does it relate to brand building?
Answer:
Media relations is the connections between different businesses and medias.
It relates to brand building because you want your brand to have a good relationship
with the media.
Question:
PESO model
Answer:
Paid, Earned, Shared, Owned
Question:
why is style and format so important to media relations?
Answer:
you want to give journalists information in a way that is most valuable to them
Question:
what is the associated press style inverted pyramid?
Answer:
- Most news worthy info
- Important details
- Background / general info
, Question:
what are newsworthy values?
Answer:
Timelines - Impact - Proximity - Prominence - Relevance - Oddity - Conflict
Question:
what is a news release?
Answer:
A written statement released in order to spread information or announce something
Question:
what is a pitch? what makes it effective?
Answer:
A pitch is a short message explaining the values of a story and why it should be
published.
To make a pitch effective, make sure you know your audience and explain why this
information is valuable to them.
Question:
what is public opinion? how is it shaped by news / framing?
Answer:
public opinion is the perception the public has on a certain topic. News shapes these
perceptions by framing the information specifically (anything from the vocabulary used
to the physical medium chosen to spread the info...)
Question:
what is the purpose of participating in media relations?
Answer:
you want the media to frame your brand in a favorable light that is constant with your
brand values.
Question:
