APRD 1003 EXAM 1 | UPDATED Questions with 100% Verified
Answers
Question:
Public Relations (PR)
Answer:
a strategic communication process that builds mutually beneficial relationships between
organizations and their publics
Question:
PRSA
Answer:
Public Relations Society of America
(it sets ethical standards -- PRSA Code of ethics)
Question:
Agency
Answer:
a company that provides PR services to multiple clients ( THEY HAVE MULTIPLE CLIENTS)
Question:
Client-side/Internal
Answer:
When someone works client-side or internal, it means they only do PR for one specific
company (THEY WORK FOR ONE CLIENT)
Question:
Edelman Trust Barometer
Answer:
a local PR firm that conducts an annual survey that measures the amount of trust people
have in public institutions. (TRUST IS LOW RN, most trust in businesses and corporations)
Question:
Press Agentry
, Answer:
a PR model focused on GAINING ATTENTION FROM VIEWERS
Question:
Publicity Stunt
Answer:
A planned event designed to grab attention from the media (often through something
dramatic or surprising)
Question:
Publicity Model
Answer:
An approach in PR focused on creating publicity through stunts, exaggeration, or drama.
(NOT NECESSARILY TELLING THE TRUTH) (ONE-WAY COMMUNICATION)
Question:
Public Information Model
Answer:
A model of public relations in which the company informs the public honestly with
accurate facts and transparency (VERY ETHICAL, FOCUSED ON ACCURACY AND
TRUTH) (ONE-WAY COMMUNICATION)
Question:
Two-Way Asymmetrical Model
Answer:
A model in PR that persuades the audience, using research and feedback, to support the
organization's goals (TWO-WAY COMMUNICATION) (NOT BALANCED, THE
ORGANIZATION HAS MORE POWER)
Question:
Two-Way Symmetrical Model
Answer:
Answers
Question:
Public Relations (PR)
Answer:
a strategic communication process that builds mutually beneficial relationships between
organizations and their publics
Question:
PRSA
Answer:
Public Relations Society of America
(it sets ethical standards -- PRSA Code of ethics)
Question:
Agency
Answer:
a company that provides PR services to multiple clients ( THEY HAVE MULTIPLE CLIENTS)
Question:
Client-side/Internal
Answer:
When someone works client-side or internal, it means they only do PR for one specific
company (THEY WORK FOR ONE CLIENT)
Question:
Edelman Trust Barometer
Answer:
a local PR firm that conducts an annual survey that measures the amount of trust people
have in public institutions. (TRUST IS LOW RN, most trust in businesses and corporations)
Question:
Press Agentry
, Answer:
a PR model focused on GAINING ATTENTION FROM VIEWERS
Question:
Publicity Stunt
Answer:
A planned event designed to grab attention from the media (often through something
dramatic or surprising)
Question:
Publicity Model
Answer:
An approach in PR focused on creating publicity through stunts, exaggeration, or drama.
(NOT NECESSARILY TELLING THE TRUTH) (ONE-WAY COMMUNICATION)
Question:
Public Information Model
Answer:
A model of public relations in which the company informs the public honestly with
accurate facts and transparency (VERY ETHICAL, FOCUSED ON ACCURACY AND
TRUTH) (ONE-WAY COMMUNICATION)
Question:
Two-Way Asymmetrical Model
Answer:
A model in PR that persuades the audience, using research and feedback, to support the
organization's goals (TWO-WAY COMMUNICATION) (NOT BALANCED, THE
ORGANIZATION HAS MORE POWER)
Question:
Two-Way Symmetrical Model
Answer:
