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,Illustrator A resolution independent, vector graphics and illustration application used to create
logos, icons, drawings, typography and complex illustrations for any medium.
Photoshop Pixel-based, image editing and compositioning application which is the de facto
industry standard in raster graphics editing.
InDesign Page design and layout for print and digital publishing. It can be used to create
digital magazines and publications, print media, books and e-books.
Dreamweaver Web and mobile design and development application.
Flash Professional Interactive animation, game and mobile app design.
Lightroom Digital photo processing and editing application.
Fireworks Image editing for websites and apps.
Acrobat Create, edit, convert, digitally sign, encrypt, export and publish PDF documents and
forms.
Bridge Digital asset management application for centralizing your creative assets.
Pixel Picture Element, it is a square dot that represents the smallest unit displayed on a
computer screen. Also, a single point in an electronic image.
Characters Individual letters, punctuation, numerals and other elements that are used when
setting type. A symbol in writing.
, Serif The small finishing strokes or hairline strokes that project from the main stroke of a
letter, e.g. Times New Roman.
Sans Serif A Typeface without serifs, e.g. Modern.
Baseline An imaginary line upon which characters seem to stand.
X-height Height of lowercase letterform, minus the ascenders and desenders, e.g. "x".
Kerning Adjusting the spacing between specific letters/characters.
Balance Equal distribution of weight. When a design is balanced we tend to feel that it holds
together. Symmetrical and asymmetrical balance.
Focal Point Part of the design that is emphasized, so the viewer sees it first.
Porportion The visual size and weight of a each graphic element on the page.
Proximity Arranging similar elements together on a page, closeness. The appropriate spacing
of elements in the layout. Elements that have a relationship should be placed close
to each other.
Repetition Having elements repeat to create visual consistency. For example, the same font
and point size for the body text throughout the page.