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WGU D378 Managing Digital Marketing Functions – Complete Exam Study Guide & PA Test Bank (2025/2026)

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Pass your WGU D378 Managing Digital Marketing Functions course with confidence! This comprehensive, exam-aligned study guide features verified Pre-Assessment (PA) practice questions, detailed answers, and key concept breakdowns to ensure you pass on your first try. Core Topics Covered:SEO & SEM Fundamentals: Search Engine Optimization, Quality Score (1-10), negative keywords, backlink gap tools, and contextual ad targeting. Digital Strategy & Analytics: SMART goals, situation analysis, customer buyer personas, ROI calculations, and conversion rate optimization (CRO). Automation & Email Marketing: Lead scoring, abandoned cart workflows, behavioral triggers, $A/B$ vs. multivariate testing, and SMS marketing. Ethics & Compliance: Marketing ethics (duty of beneficence), GDPR/privacy policies, cookie consent, and consumer data collection.

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September 20, 2026
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