BUSM 2010 Final Verified Exam Questions and Answers Latest update
2026/2027
Question:
1. Influencer Social Media Marketing
Answer:
Leveraging the influence of individuals on social media to promote a product or service
Question:
2. Content Marketing Strategy
Answer:
Providing an overview of Value Proposition & Services offered.
Question:
3. Influencer Marketing Campaign Metric
Answer:
Engagement rate on the influencer's posts.
Question:
4. Advantage of Influencer Marketing
Answer:
Enhanced credibility and trust with the target audience.
Question:
5. Social Listening Tools Purpose
Answer:
To find out trends in social conversations and gauge brand sentiment.
Question:
6. Competitive Advertising Goal
Answer:
To influence consumer perception and behavior in favor of the brand.
, Question:
7. Public Relations Objec- To manage and maintain a positive image of the company and its brands.
tive
Answer:
Question:
8. AIDA Model
Answer:
A hierarchy of effects outlining the stages of consumer engagement: Attention, Interest, Desire,
Action.
Question:
9. Institutional Advertising Purpose
Answer:
To influence the public's perception of the company's brand or image.
Question:
10. Ethical Practices Advertising
Answer:
Institutional Advertising.
Question:
11. Media Relations in Public Relations
Answer:
Creating and maintaining beneficial relationships with journalists and news outlets.
Question:
12.
Product Advertising Focus
Answer:
Communicating the specific benefits of a particular product or service.
Question:
13. Pioneering Advertising
Answer:
Creating awareness about a product category rather than a specific brand.
2026/2027
Question:
1. Influencer Social Media Marketing
Answer:
Leveraging the influence of individuals on social media to promote a product or service
Question:
2. Content Marketing Strategy
Answer:
Providing an overview of Value Proposition & Services offered.
Question:
3. Influencer Marketing Campaign Metric
Answer:
Engagement rate on the influencer's posts.
Question:
4. Advantage of Influencer Marketing
Answer:
Enhanced credibility and trust with the target audience.
Question:
5. Social Listening Tools Purpose
Answer:
To find out trends in social conversations and gauge brand sentiment.
Question:
6. Competitive Advertising Goal
Answer:
To influence consumer perception and behavior in favor of the brand.
, Question:
7. Public Relations Objec- To manage and maintain a positive image of the company and its brands.
tive
Answer:
Question:
8. AIDA Model
Answer:
A hierarchy of effects outlining the stages of consumer engagement: Attention, Interest, Desire,
Action.
Question:
9. Institutional Advertising Purpose
Answer:
To influence the public's perception of the company's brand or image.
Question:
10. Ethical Practices Advertising
Answer:
Institutional Advertising.
Question:
11. Media Relations in Public Relations
Answer:
Creating and maintaining beneficial relationships with journalists and news outlets.
Question:
12.
Product Advertising Focus
Answer:
Communicating the specific benefits of a particular product or service.
Question:
13. Pioneering Advertising
Answer:
Creating awareness about a product category rather than a specific brand.
