BUSM 2010 Verified Exam Questions and Answers Latest update
2026/2027
Question:
1. A Marketer's product, service, or brand Consumer Touchpoints points of contact with a consumer
from start to finish in the purchase decision process are referred to as
Answer:
Question:
2. The 5 situational influences that have an impact on the purchase decision process are
Answer:
the purchase task, social surroundings, physical surroundings, temporal effects, and antecedent states
Question:
3. When a product is expensive, can have serious personal consequences, or could reflect on one's
social image, those considering buying it are likely to
Answer:
be highly involved
Question:
4. The purchase task, physical and social surroundings, temporal effects, and antecedent states are all
ences that can impact the purchase decision process
Answer:
situational influ-
Question:
5. From whom to buy and when to buy are decisions made during which stage of the purchase
decision process?
Answer:
Purchase decision
Question:
6. The 5 stages of purchase decision process are problem recognition, information search, decision and
Answer:
alternative evaluation, postpurchase , purchase behavior
,Question:
7. Objective and subjective product. criteria are developed during the
stage of the purchase decision process so that the decision can be made in the next stage
Answer:
alternative evaluation
Question:
8. Randall did not go through all the stages of the decision process when he bought potato chips at the
convenience store. This is because he has involvement in this purchase
Answer:
low
Question:
9. having completed his information search, a consumers next step in decision making is to
Answer:
evaluate alternatives
Question:
10. A(n) search is when the buyer looks for information beyond personal knowledge to help make the
buying decision, such as checking the internet, asking a friend, or visiting a showroom
Answer:
external
Question:
11. Problem recognition is perceived as
Answer:
a difference between a person's ideal and an actual situation
Question:
12. Marketing
Answer:
The activity for creating, communicating, delivering, and exchanging offerings that have value for
customers, clients, partners, and society at large
Question:
13. Marketing typically impacts which of the following groups in society?
Answer:
Shareholders, customers, suppliers
, Question:
14. effective marketing research
Answer:
listening to your customers in order to develop a better product is an example of
Question:
15. Studying marketing should help you to be a more informed citizen when interacting with
Answer:
businesses
Question:
16. Marketing is an activity that creates value for customers, clients, partners, and society at large. A
firm does this by
Answer:
Communicating offerings, creating offerings, delivering offerings
Question:
17. What is the fundamental goal of marketing
Answer:
to satisfy consumer needs and wants
Question:
18. regulatory
Answer:
environmental forces that shape the nature of an organization's actions include social, economic,
technological, competitive, and forces
Question:
19. What is required for marketing to occur
Answer:
Two or more parties with unsatisfied needs, something to exchange, a way for the parties to
communicate, the desire and ability to satisfy these needs
Question:
20. What is not required for marketing to occur
Answer:
a retail location
2026/2027
Question:
1. A Marketer's product, service, or brand Consumer Touchpoints points of contact with a consumer
from start to finish in the purchase decision process are referred to as
Answer:
Question:
2. The 5 situational influences that have an impact on the purchase decision process are
Answer:
the purchase task, social surroundings, physical surroundings, temporal effects, and antecedent states
Question:
3. When a product is expensive, can have serious personal consequences, or could reflect on one's
social image, those considering buying it are likely to
Answer:
be highly involved
Question:
4. The purchase task, physical and social surroundings, temporal effects, and antecedent states are all
ences that can impact the purchase decision process
Answer:
situational influ-
Question:
5. From whom to buy and when to buy are decisions made during which stage of the purchase
decision process?
Answer:
Purchase decision
Question:
6. The 5 stages of purchase decision process are problem recognition, information search, decision and
Answer:
alternative evaluation, postpurchase , purchase behavior
,Question:
7. Objective and subjective product. criteria are developed during the
stage of the purchase decision process so that the decision can be made in the next stage
Answer:
alternative evaluation
Question:
8. Randall did not go through all the stages of the decision process when he bought potato chips at the
convenience store. This is because he has involvement in this purchase
Answer:
low
Question:
9. having completed his information search, a consumers next step in decision making is to
Answer:
evaluate alternatives
Question:
10. A(n) search is when the buyer looks for information beyond personal knowledge to help make the
buying decision, such as checking the internet, asking a friend, or visiting a showroom
Answer:
external
Question:
11. Problem recognition is perceived as
Answer:
a difference between a person's ideal and an actual situation
Question:
12. Marketing
Answer:
The activity for creating, communicating, delivering, and exchanging offerings that have value for
customers, clients, partners, and society at large
Question:
13. Marketing typically impacts which of the following groups in society?
Answer:
Shareholders, customers, suppliers
, Question:
14. effective marketing research
Answer:
listening to your customers in order to develop a better product is an example of
Question:
15. Studying marketing should help you to be a more informed citizen when interacting with
Answer:
businesses
Question:
16. Marketing is an activity that creates value for customers, clients, partners, and society at large. A
firm does this by
Answer:
Communicating offerings, creating offerings, delivering offerings
Question:
17. What is the fundamental goal of marketing
Answer:
to satisfy consumer needs and wants
Question:
18. regulatory
Answer:
environmental forces that shape the nature of an organization's actions include social, economic,
technological, competitive, and forces
Question:
19. What is required for marketing to occur
Answer:
Two or more parties with unsatisfied needs, something to exchange, a way for the parties to
communicate, the desire and ability to satisfy these needs
Question:
20. What is not required for marketing to occur
Answer:
a retail location
