Business Management Capstone Written Project - QGT1 With Complete
Solutions | Latest (2026/2027) Updated Version {JUST RELEASED} –
Western Governors University
Christina’s Crafty Cookies, LLC
FirstNAme LastNAme
,A. Executive Summary ............................................................................................................................................4
A1. Company Identification .......................................................................................................................................4
A2. Mission of the Company .....................................................................................................................................4
A3. Business Goals ....................................................................................................................................................4
A4. Keys to Success ..................................................................................................................................................4
B. Company Summary ............................................................................................................................................6
B1. Industry History ..................................................................................................................................................6
B2. Legal Form of Ownership ...................................................................................................................................7
B3. Location and Facilities ........................................................................................................................................7
B4. Management Structure ........................................................................................................................................8
B5. Products and Services..........................................................................................................................................8
C. Market Analysis.................................................................................................................................................10
C1. Target Market...................................................................................................................................................10
C2. Industry Analysis ............................................................................................................................................. 10
C3. SWOT Analysis ...............................................................................................................................................11
D. Market Strategy ....................................................................................................................................................13
D1. 4Ps ................................................................................................................................................................... 13
D2. Price List ........................................................................................................................................................ 134
D3. Promotional Strategy........................................................................................................................................ 15
D4. Sales Forecast...................................................................................................................................................17
E. Implementation Strategy ...................................................................................................................................... 19
E1. Overall Strategy................................................................................................................................................. 19
E2. Monitoring Plan................................................................................................................................................. 20
2|Page
F. Financial Statements and Projections .................................................................................................................. 22
, F1. Forecasted Profit and Loss Statement ................................................................................................................ 22
F2. Forecasted Balance Sheet .................................................................................................................................. 22
G. Financial Report....................................................................................................................................................23
G1. Financial Projections ......................................................................................................................................... 23
G2. Financial Position..............................................................................................................................................24
G3. Estimated Capital/Investment Needs .................................................................................................................25
H. References ............................................................................................................................................................27
3|Page
Solutions | Latest (2026/2027) Updated Version {JUST RELEASED} –
Western Governors University
Christina’s Crafty Cookies, LLC
FirstNAme LastNAme
,A. Executive Summary ............................................................................................................................................4
A1. Company Identification .......................................................................................................................................4
A2. Mission of the Company .....................................................................................................................................4
A3. Business Goals ....................................................................................................................................................4
A4. Keys to Success ..................................................................................................................................................4
B. Company Summary ............................................................................................................................................6
B1. Industry History ..................................................................................................................................................6
B2. Legal Form of Ownership ...................................................................................................................................7
B3. Location and Facilities ........................................................................................................................................7
B4. Management Structure ........................................................................................................................................8
B5. Products and Services..........................................................................................................................................8
C. Market Analysis.................................................................................................................................................10
C1. Target Market...................................................................................................................................................10
C2. Industry Analysis ............................................................................................................................................. 10
C3. SWOT Analysis ...............................................................................................................................................11
D. Market Strategy ....................................................................................................................................................13
D1. 4Ps ................................................................................................................................................................... 13
D2. Price List ........................................................................................................................................................ 134
D3. Promotional Strategy........................................................................................................................................ 15
D4. Sales Forecast...................................................................................................................................................17
E. Implementation Strategy ...................................................................................................................................... 19
E1. Overall Strategy................................................................................................................................................. 19
E2. Monitoring Plan................................................................................................................................................. 20
2|Page
F. Financial Statements and Projections .................................................................................................................. 22
, F1. Forecasted Profit and Loss Statement ................................................................................................................ 22
F2. Forecasted Balance Sheet .................................................................................................................................. 22
G. Financial Report....................................................................................................................................................23
G1. Financial Projections ......................................................................................................................................... 23
G2. Financial Position..............................................................................................................................................24
G3. Estimated Capital/Investment Needs .................................................................................................................25
H. References ............................................................................................................................................................27
3|Page
