MAR 3023 EXAM 1 QUESTIONS WITH COMPLETE
SOLUTIONS
BCG Grid Correct Answers Star, cash cow, ?, dog
Cash cow- 2015 iPod for apple
Star- 2005 iPod
?- 2005 Sony mp3 player
Dog- 2015 Zune mp3 player
Berkshire Hathaway Correct Answers Geico, Heinz, Dairy
Queen, Fruit of the Loom
Cause-related marketing Correct Answers linking products to a
particular social cause on an ongoing or short term basis (ex:
restaurants promotions with breast cancer)
Community relations Correct Answers society eager to have
marketers contribute to its well-being wishing to know what
marketers do to help solve social problems.
-equality
-disadvantaged memebers of society
-safety and health
-education and general welfare
Marketers can improve a communitys quality of life through:
-employment opportunites
-economic development
-financial contributions to educational, health, cultural, and
recreational causes
, Consumerism Correct Answers activities undertaken by
independent individuals, groups and organizations to protect
their rights as consumers
-the right to safety, to be informed, to be able to choose, and to
be heard
Core competencies Correct Answers things a firm does well
CPSC Correct Answers Consumer product safety commission
Economic responsibility Correct Answers expected to be
profitable so that they can
-provide a return on investment to their owners and investors
-create jobs for the community
-contributes goods and services to the economy
Environmental forces Correct Answers -Competitive
-Economic
-Legal and regulatory
-Political
-Technological
-Sociocultural
EPA Correct Answers Environmental protection agency
Ethical issue Correct Answers identifiable problem, situation or
opportunity requiring a choice among several actions that must
be evaluated as right or wrong, ethical or unethical. any time an
activity causes marketing managers or customers to feel
manipulated or cheated, a marketinng ethical issue exists
SOLUTIONS
BCG Grid Correct Answers Star, cash cow, ?, dog
Cash cow- 2015 iPod for apple
Star- 2005 iPod
?- 2005 Sony mp3 player
Dog- 2015 Zune mp3 player
Berkshire Hathaway Correct Answers Geico, Heinz, Dairy
Queen, Fruit of the Loom
Cause-related marketing Correct Answers linking products to a
particular social cause on an ongoing or short term basis (ex:
restaurants promotions with breast cancer)
Community relations Correct Answers society eager to have
marketers contribute to its well-being wishing to know what
marketers do to help solve social problems.
-equality
-disadvantaged memebers of society
-safety and health
-education and general welfare
Marketers can improve a communitys quality of life through:
-employment opportunites
-economic development
-financial contributions to educational, health, cultural, and
recreational causes
, Consumerism Correct Answers activities undertaken by
independent individuals, groups and organizations to protect
their rights as consumers
-the right to safety, to be informed, to be able to choose, and to
be heard
Core competencies Correct Answers things a firm does well
CPSC Correct Answers Consumer product safety commission
Economic responsibility Correct Answers expected to be
profitable so that they can
-provide a return on investment to their owners and investors
-create jobs for the community
-contributes goods and services to the economy
Environmental forces Correct Answers -Competitive
-Economic
-Legal and regulatory
-Political
-Technological
-Sociocultural
EPA Correct Answers Environmental protection agency
Ethical issue Correct Answers identifiable problem, situation or
opportunity requiring a choice among several actions that must
be evaluated as right or wrong, ethical or unethical. any time an
activity causes marketing managers or customers to feel
manipulated or cheated, a marketinng ethical issue exists
