Marketing Week 6 Promotion and Digital Marketing
Strategies in Modern Business Questions and Answers
2026/2027 | Digital Marketing, Promotion & Exam
ABC Company includes an instant coupon as part of its product's package that gives buyers a
discount on the product's retail price. What is the company attempting to do?
a) Increase sales
b) Provide negative information about its competitors
c) Stabilize sales by employing personal selling
d) Differentiate the product
Answer: a.
Becca is starting a new consulting business for a small, local target market. She determined the
amount for the four methods: % of sales 2,000; how much to spare 1,000; comp spending
5,000; specific results 3,000. How much should she spend
Answer: 3,000 cuz it is within the range and also for specific results
Martel visited the website of his fave music store while looking for a specific CD from years past.
The site touted a vast lib of classic rock CDs but after just a few min Martel gave up and left the
site. The site suffered from:
Answer: slow downloading
Answer: The non-profit corp currently overseeing the global internet is called the
Internet Corporation for Assigned Names and Numbers
,Ricky created an attractive site but is disappointed that he hasn't received many hits. Your
suggestion is that he:
Answer: place a banner add on other sites
Stacy was pleased when positive comments about her products appeared on a blog but became
discouraged when other reviewers panned the same products. Stacy must remember
Answer: business owners cannot absolutely control how their businesses are viewed by
consumers
A good way to increase the volume and quality of traffic o a particular site is to
Answer: make sure that the site is accessible by search engines
A word, phrase, or image that a user may click on to go to another part of a document or
website or to a new doc or site is called
Answer: a byperlink
Payment for banner advert is usually based on the number of people who actually
Answer: click on the banner
Which channel option would be the least personal for a business to its customer
Answer: Blog
, HubSpot, Inc used a _____ to est the company's platform of inbound marketing
Answer: Blog
Personal selling degenerates into order-takers when a salesperson
Answer: has limited knowledge of a product or service
Media publications, public record, and directories are sources of
Answer: impersonal referrals
A salesperson at Carpet Warehouse searches public records of new building permits to ID
potential customers for new carpets. This salesperson is relying on ________ to ID sales
prospects
Answer: impersonal referrals
Mary, a sales rep for a small cleaning business, asks current customers for names of friends,
customers and other businesses that might be interesting in the companies cleaning services.
Mary is relying on _____ to ID potential customers
Answer: personal referrals
Wil is a salesperson for a small appliance store. In an attempt to locate potential new
customers, he decides to poll FB visitors; they are entered into a drawing for a gift certificate at
Strategies in Modern Business Questions and Answers
2026/2027 | Digital Marketing, Promotion & Exam
ABC Company includes an instant coupon as part of its product's package that gives buyers a
discount on the product's retail price. What is the company attempting to do?
a) Increase sales
b) Provide negative information about its competitors
c) Stabilize sales by employing personal selling
d) Differentiate the product
Answer: a.
Becca is starting a new consulting business for a small, local target market. She determined the
amount for the four methods: % of sales 2,000; how much to spare 1,000; comp spending
5,000; specific results 3,000. How much should she spend
Answer: 3,000 cuz it is within the range and also for specific results
Martel visited the website of his fave music store while looking for a specific CD from years past.
The site touted a vast lib of classic rock CDs but after just a few min Martel gave up and left the
site. The site suffered from:
Answer: slow downloading
Answer: The non-profit corp currently overseeing the global internet is called the
Internet Corporation for Assigned Names and Numbers
,Ricky created an attractive site but is disappointed that he hasn't received many hits. Your
suggestion is that he:
Answer: place a banner add on other sites
Stacy was pleased when positive comments about her products appeared on a blog but became
discouraged when other reviewers panned the same products. Stacy must remember
Answer: business owners cannot absolutely control how their businesses are viewed by
consumers
A good way to increase the volume and quality of traffic o a particular site is to
Answer: make sure that the site is accessible by search engines
A word, phrase, or image that a user may click on to go to another part of a document or
website or to a new doc or site is called
Answer: a byperlink
Payment for banner advert is usually based on the number of people who actually
Answer: click on the banner
Which channel option would be the least personal for a business to its customer
Answer: Blog
, HubSpot, Inc used a _____ to est the company's platform of inbound marketing
Answer: Blog
Personal selling degenerates into order-takers when a salesperson
Answer: has limited knowledge of a product or service
Media publications, public record, and directories are sources of
Answer: impersonal referrals
A salesperson at Carpet Warehouse searches public records of new building permits to ID
potential customers for new carpets. This salesperson is relying on ________ to ID sales
prospects
Answer: impersonal referrals
Mary, a sales rep for a small cleaning business, asks current customers for names of friends,
customers and other businesses that might be interesting in the companies cleaning services.
Mary is relying on _____ to ID potential customers
Answer: personal referrals
Wil is a salesperson for a small appliance store. In an attempt to locate potential new
customers, he decides to poll FB visitors; they are entered into a drawing for a gift certificate at
