C207 WGU Exam Review Questions with
Verified Correct Answers
Prescriptive
Analytics is a broad term that refers to a variety of tools that inform managerial decisions.
Which term can be used to describe managerial decisions
Relatively lower cost of computer storage
Higher computer processing power
What are two reasons for the increasing use of analytics in organizational decision making?
Choose 2 answers
By quantifying risk
In what way does probability theory inform decision-making for managers?
Ordinal data
Which type of data are the Olympic medals of gold, silver, and bronze examples of?
It reduces the amount of incomplete data.
It cleans data.
What are some of the aspects of data quality management?
Choose 2 answers
Missing data
Misspelled data
Which two attributes indicate potential data quality issues when evaluating a set of nominal
data?
Choose 2 answers
Systematic error
, When conducting a study that measures an individual's weight, all scales are calibrated prior to
use in measurement.
Which type of error should this procedure significantly reduce?
The response variable
An advertising manager creates a research study by presenting low, medium, or high frequency
of the same ad in matched markets. The manager then reports on sales in each market location.
What is the term for the different sales in this study?
Cohort study
A healthcare study follows a particular sample over time to identify how the health habits of
teenagers impact their likelihood of acquiring various diseases later in their life in the hope that
the healthcare organization will be able to create early prevention programs.
Which type of research design does this study describe?
Systematic error
Omission error
Several missing values in a particular field in a dataset were observed. The likelihood of a record
having a missing value is correlated to another variable in the dataset.
Which two types of error might be introduced into the dataset if the removed record included
missing values?
Choose 2 answers
Number of purchases per e-mail
Cost per e-mail
A company is trying to increase its online sales revenue by improving its e-mail advertising
campaign for repeat customers as well as new customers.
Which two variables would be used in determining a campaign to maximize revenue gain?
Choose 2 answers
Compare outcomes of different drug testing results ANOVA
Verified Correct Answers
Prescriptive
Analytics is a broad term that refers to a variety of tools that inform managerial decisions.
Which term can be used to describe managerial decisions
Relatively lower cost of computer storage
Higher computer processing power
What are two reasons for the increasing use of analytics in organizational decision making?
Choose 2 answers
By quantifying risk
In what way does probability theory inform decision-making for managers?
Ordinal data
Which type of data are the Olympic medals of gold, silver, and bronze examples of?
It reduces the amount of incomplete data.
It cleans data.
What are some of the aspects of data quality management?
Choose 2 answers
Missing data
Misspelled data
Which two attributes indicate potential data quality issues when evaluating a set of nominal
data?
Choose 2 answers
Systematic error
, When conducting a study that measures an individual's weight, all scales are calibrated prior to
use in measurement.
Which type of error should this procedure significantly reduce?
The response variable
An advertising manager creates a research study by presenting low, medium, or high frequency
of the same ad in matched markets. The manager then reports on sales in each market location.
What is the term for the different sales in this study?
Cohort study
A healthcare study follows a particular sample over time to identify how the health habits of
teenagers impact their likelihood of acquiring various diseases later in their life in the hope that
the healthcare organization will be able to create early prevention programs.
Which type of research design does this study describe?
Systematic error
Omission error
Several missing values in a particular field in a dataset were observed. The likelihood of a record
having a missing value is correlated to another variable in the dataset.
Which two types of error might be introduced into the dataset if the removed record included
missing values?
Choose 2 answers
Number of purchases per e-mail
Cost per e-mail
A company is trying to increase its online sales revenue by improving its e-mail advertising
campaign for repeat customers as well as new customers.
Which two variables would be used in determining a campaign to maximize revenue gain?
Choose 2 answers
Compare outcomes of different drug testing results ANOVA
