C207 Pre-Assessment Exam Review Questions
with Verified Correct Answers
Analytics is a broad term that refers to a variety of tools that inform managerial decisions.
Which term can be used to describe managerial decisions?
Predictive
What are two reasons for the increasing use of analytics in organizational decision making?
Relatively lower cost of computer storage
Higher computer processing power
In what way does probability theory inform decision-making for managers?
quantifying risk
Which type of data are the Olympic medals of gold, silver and bronze examples of?
Ordinal data
What are some aspects of data quality management?
Choose 2 answers
it cleans data
it reduces the amount of incomplete data
which two attributes indicate potential data quality issues when evaluating a set of nominal
data?
missing data
misspelled data
When conducting a study that measures an individuals weight, all scales are calibrated prior
to use in measurement. Which type of error should this procedure significantly reduce?
Systematic Error
An advertising manager creates a research study by presenting low, medium, or high
frequency of the same ad in matched markets. The manager then reports on sales in each
market location.
What is the term for the different sales in this study?
, The response variable
A healthcare study follows a particular sample over time to identify how the health habits of
teenagers impact their likelihood of acquiring various diseases later in their life in the hope
that the healthcare organization will be able to create early prevention programs.
Which type of research design does this study describe
cohort study
Several missing values in a particular field in a dataset were observed. The likelihood of a
record having a missing value is correlated to another variable in the dataset.
Which two types of error might be introduced into the dataset if the removed record included
missing values?
Choose 2 answers.
Systematic error
Omission error
A company is trying to increase its online sales revenue by improving its e-mail campaign for
repeat customers as well as new customers.
Which two variables would be used in determining a campaign to maximize revenue gain?
Choose 2 answers
spending per purchase
number of purchases per email
A company that raises turkeys is hoping to increase the rate of growth of the birds while
controlling the cost of feeding the birds. It has been determined that feeds containing both
nutrients and protein can be used.
What decision making technique is most appropriate for this company to minimize the cost of
feeding the birds.
Linear programming
Match each action with the appropriate statistical procedure
Answer options may be used more than one or not at all.
Understand effective marketing to spend advertising dollars efficiently = Correlation
Monitor production process= Control Charts
Compare outcomes of different drug testing results= ANOVA
A researcher concludes that bananas create healthy children because the researcher's notes
indicate that children who eat a banana every day are healthy
with Verified Correct Answers
Analytics is a broad term that refers to a variety of tools that inform managerial decisions.
Which term can be used to describe managerial decisions?
Predictive
What are two reasons for the increasing use of analytics in organizational decision making?
Relatively lower cost of computer storage
Higher computer processing power
In what way does probability theory inform decision-making for managers?
quantifying risk
Which type of data are the Olympic medals of gold, silver and bronze examples of?
Ordinal data
What are some aspects of data quality management?
Choose 2 answers
it cleans data
it reduces the amount of incomplete data
which two attributes indicate potential data quality issues when evaluating a set of nominal
data?
missing data
misspelled data
When conducting a study that measures an individuals weight, all scales are calibrated prior
to use in measurement. Which type of error should this procedure significantly reduce?
Systematic Error
An advertising manager creates a research study by presenting low, medium, or high
frequency of the same ad in matched markets. The manager then reports on sales in each
market location.
What is the term for the different sales in this study?
, The response variable
A healthcare study follows a particular sample over time to identify how the health habits of
teenagers impact their likelihood of acquiring various diseases later in their life in the hope
that the healthcare organization will be able to create early prevention programs.
Which type of research design does this study describe
cohort study
Several missing values in a particular field in a dataset were observed. The likelihood of a
record having a missing value is correlated to another variable in the dataset.
Which two types of error might be introduced into the dataset if the removed record included
missing values?
Choose 2 answers.
Systematic error
Omission error
A company is trying to increase its online sales revenue by improving its e-mail campaign for
repeat customers as well as new customers.
Which two variables would be used in determining a campaign to maximize revenue gain?
Choose 2 answers
spending per purchase
number of purchases per email
A company that raises turkeys is hoping to increase the rate of growth of the birds while
controlling the cost of feeding the birds. It has been determined that feeds containing both
nutrients and protein can be used.
What decision making technique is most appropriate for this company to minimize the cost of
feeding the birds.
Linear programming
Match each action with the appropriate statistical procedure
Answer options may be used more than one or not at all.
Understand effective marketing to spend advertising dollars efficiently = Correlation
Monitor production process= Control Charts
Compare outcomes of different drug testing results= ANOVA
A researcher concludes that bananas create healthy children because the researcher's notes
indicate that children who eat a banana every day are healthy
