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Principles of Business, Marketing, and Finance Unit 9: Pricing Strategies Study Guide

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Study guide covering Unit 9 pricing strategies in Principles of Business, Marketing, and Finance, including pricing methods, pricing objectives, cost-based and value-based pricing, competitive pricing, penetration pricing, price skimming, psychological pricing, and key factors influencing business pricing decisions.

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Principles of Business,
Marketing, and Finance
Unit 9: Pricing Strategies
Study Guide
|Guaranteed success|

, This pricing policy means that all One Price Policy
customers pay the same price. There
is no negotiation concerning the
product's price.


With this pricing policy, customers are Flexible Pricing
allowed to negotiate the price of the
product.


This price strategy is setting a very Penetration Pricing
low price designed to increase the
quantity sold of a product by
emphasizing the value.


This pricing strategy refers to Psychological Pricing
techniques that create an illusion for
customers or that make shopping
easier for them.


This pricing strategy involves setting Prestige Pricing
higher-than-average prices to
suggest status and prestige.


This pricing strategy involves pricing Multiple-Unit Pricing
items in multiples to suggest a
bargain and increase sales volume.


This pricing strategy prices items at Loss-Leader Pricing
cost to attract customers into the
store.


With this pricing strategy, prices are Special-Event Pricing
reduced for a short period of time,
such as a holiday sale.

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Subjects

  • finance and pricing concepts notes
  • pricing methods business management
  • pricing objectives and strategies
  • business finance pricing concepts
  • principles of business study guide
  • marketing finance unit 9 n

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