Digital Marketing
Analytics | Key Concepts,
Metrics, Study Guide &
Exam Review
|Guaranteed success|
, 4 "How many new followers will we gain next month?"
Don't know?
Terms in this set (82)
T/F Website analytics provides insight into a websites True
performance as well as the performance of other
media such as social media, email, organic search, and
paid ads.
"How many website sessions will we have in January of Predictive
next year?"
"What was website revenue for last month?" Descriptive
Which list of marketing tools are ALL website analytics Google Analytics, Adobe Analytics, Matomo
tools?
Which UTM tracking parameter records the ad a user utm_content
clicked on to begin a website session?
When a user clicks on an email that does not include The session will be recorded as coming from the direct channel
UTM tracking, how will the session be recorded by
website analytics?
T/F Conversions and revenue are recorded by default False
when setting up website analytics tools.
The metric pageviews belongs to what scope level hit-level
within website analytics?
The dimension channel group belongs to what scope session-level
level within website analytics?
Paul would like to segment website sessions by the URL Exit page
that individuals left the site from. What dimension
should he use?
Simon would like to count the number of times a button Events
is clicked on his website. What metric should he use?
Analytics | Key Concepts,
Metrics, Study Guide &
Exam Review
|Guaranteed success|
, 4 "How many new followers will we gain next month?"
Don't know?
Terms in this set (82)
T/F Website analytics provides insight into a websites True
performance as well as the performance of other
media such as social media, email, organic search, and
paid ads.
"How many website sessions will we have in January of Predictive
next year?"
"What was website revenue for last month?" Descriptive
Which list of marketing tools are ALL website analytics Google Analytics, Adobe Analytics, Matomo
tools?
Which UTM tracking parameter records the ad a user utm_content
clicked on to begin a website session?
When a user clicks on an email that does not include The session will be recorded as coming from the direct channel
UTM tracking, how will the session be recorded by
website analytics?
T/F Conversions and revenue are recorded by default False
when setting up website analytics tools.
The metric pageviews belongs to what scope level hit-level
within website analytics?
The dimension channel group belongs to what scope session-level
level within website analytics?
Paul would like to segment website sessions by the URL Exit page
that individuals left the site from. What dimension
should he use?
Simon would like to count the number of times a button Events
is clicked on his website. What metric should he use?
