D381 E-Commerce &
Marketing Analytics |
Terms Challenge Activity,
Study Guide & Exam
Review
|Guaranteed success|
, Applause rate The number of approval actions—such as likes, mentions, Retweets, or favorites
—that a post receives relative to the total number of followers
Area chart Represents data in the same way as a line chart, but with the space under the
line filled in to form a visual area
Artificial intelligence (AI) A field developing intelligent machines and software that simulate human
thought or work
Attribution project Organization for macro and micro conversions in Google Analytics
Attribution Assigns credit for conversions from ads, last clicks, or other touch points along
a user's path to conversion completion
Autonomous marketing Uses real-time analytics to automate marketing activities
Average order value (AOV) The sum of individual order amounts divided by the number of orders
Average session duration Reported in seconds, a calculation that divides the total duration of all sessions
by the number of sessions
Best sellers report A report in Google Merchant Center that provides information about the most
popular brands and products used in Shopping ads and free listings
Big data A field in analytics that systematically mines and extracts information from very
large datasets for insights
BigQuery Google's cloud-based data warehouse solution
Blog A discussion or informational website published on the internet consisting of
discrete, often informal diary-style text entries
BOPIS An acronym for "buy online, pick up in store"
Brand advocacy Measures the number of customers who promote a brand through word-of-
mouth marketing or other methods
Brand awareness How familiar people are with a particular business or product
Brand evangelists Customers who are so passionate about a product or service that they
enthusiastically promote it to others
Brand voice The distinct personality a brand takes on in its communications
Marketing Analytics |
Terms Challenge Activity,
Study Guide & Exam
Review
|Guaranteed success|
, Applause rate The number of approval actions—such as likes, mentions, Retweets, or favorites
—that a post receives relative to the total number of followers
Area chart Represents data in the same way as a line chart, but with the space under the
line filled in to form a visual area
Artificial intelligence (AI) A field developing intelligent machines and software that simulate human
thought or work
Attribution project Organization for macro and micro conversions in Google Analytics
Attribution Assigns credit for conversions from ads, last clicks, or other touch points along
a user's path to conversion completion
Autonomous marketing Uses real-time analytics to automate marketing activities
Average order value (AOV) The sum of individual order amounts divided by the number of orders
Average session duration Reported in seconds, a calculation that divides the total duration of all sessions
by the number of sessions
Best sellers report A report in Google Merchant Center that provides information about the most
popular brands and products used in Shopping ads and free listings
Big data A field in analytics that systematically mines and extracts information from very
large datasets for insights
BigQuery Google's cloud-based data warehouse solution
Blog A discussion or informational website published on the internet consisting of
discrete, often informal diary-style text entries
BOPIS An acronym for "buy online, pick up in store"
Brand advocacy Measures the number of customers who promote a brand through word-of-
mouth marketing or other methods
Brand awareness How familiar people are with a particular business or product
Brand evangelists Customers who are so passionate about a product or service that they
enthusiastically promote it to others
Brand voice The distinct personality a brand takes on in its communications
