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Marketing Analytics & Digital Strategies | Key Concepts, Metrics & Study Guide

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This Marketing Analytics and Digital Strategies Study Guide provides focused review material covering marketing analytics, digital marketing strategies, marketing data analysis, key performance indicators, campaign metrics, customer analytics, marketing measurement, digital performance, marketing ROI, attribution, and forecasting. It is designed to support students with key concepts, study notes, practice questions, revision, exam preparation, and comprehensive review of marketing analytics and digital strategies.

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Marketing Analytics &
Digital Strategies | Key
Concepts, Metrics &
Study Guide
|Guaranteed success|

, Cost-per-click How much you pay every time someone clicks your
ad.


Cost-per-impression How much you pay for every 1,000 times your ad is
shown.


Search engine optimization (SEO) Making your website show up higher in search
results without paying for ads.


Landing page A webpage made for one specific ad or campaign
that people land on after clicking a link.


Predictive analytics Using past data to guess what will happen in the
future.


Anticipatory shipping Sending a product to you before you even order it,
because the company predicts you'll want it.


Artificial intelligence (AI) Computers or machines doing things that normally
need human thinking.


Machine learning A type of AI where computers learn from data
instead of being told exactly what to do.




Augmented intelligence AI that helps people think and decide better,
instead of replacing them.

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