COM 202 Final Study Guide reinforcement principle - CORRECT ANSWERthe more you see something, the more you absorb it. coercive power - CORRECT ANSWER-use of direct force/threats reward power - CORRECT ANSWER-providing what someone else wants, removi

COM 202 Final Study Guide

reinforcement principle - CORRECT ANSWER-
the more you see something, the more you
absorb it.

coercive power - CORRECT ANSWER-use of
direct force/threats

reward power - CORRECT ANSWER-providing
what someone else wants, removing things that
are deemed unpleasant

referent power - CORRECT ANSWER-power
based on our desire to be liked/accepted, based
on admiration

legitimate power - CORRECT ANSWER-authority.
based on position/role, comes with resources,
must be accepted and combined with other types
of power to last

expert power - CORRECT ANSWER-providing
info/technical skills/experience. requires trust.

, filter bubble - CORRECT ANSWER-Eli Pariser's
idea that we exist in a filter bubble created by
algorithmic editing where we don't decide what
gets in or know what is left out

gatekeepers - CORRECT ANSWER-used to be
human (journalists, publishers, broadcasters) but
now algorithmic gatekeepers that decide what
you, and just you, see

invisible algorithmic editing - CORRECT
ANSWER-The technological process that
determines our filter bubble

social networks - CORRECT ANSWER-structures
created by linkages between individual or social
groups

nodes (network) - CORRECT ANSWER-the
elements being linked (individuals, groups,
institutions, etc)

links (network) - CORRECT ANSWER-
Connections between nodes