AD0-E614
Adobe Real-Time CDP Business Practitioner Professional
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Question: 1
A Real-Time CDP Business Practitioner needs to capture customer behavioral data generated by an
online campaign landing page.
Which XDM schema class should the schema be based on?
Response:
A. XDM Individual Profile
B. XDM ExperienceEvent
C. XDM Customer Event
D. XDM Campaign Metrics
Answer: B
Explanation:
The XDM ExperienceEvent class models time-series data, capturing each behaviour such as a page view
or click with the timestamp at which it happened.
Question: 2
A professional services firm builds a prospect audience for an acquisition campaign. When the
practitioner opens the activation flow for the destination the campaign team asked for, the prospect
audience cannot be selected, although the firm's people audiences can.
What is the appropriate next step?
Response:
A. Select a destination that supports prospect audiences, since not all do.
B. Change the audience's evaluation method from batch to streaming so it can export.
C. Re-create the prospect profiles as a people audience and activate that instead.
D. Apply a merge policy that is active on edge so the audience becomes exportable.
Answer: A
Explanation:
Exportable audiences come in people, account and prospect types, and each destination supports only
certain types — acquisition audiences can go only to prospect-capable destinations.
Question: 3
An apparel retailer's loyalty dataset holds around forty fields. One of them stores a precise home
latitude and longitude captured at sign-up and must never reach an advertising destination. The
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