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1. Strategic Market- Defining the corporate mission
ing Plan 4 Steps Establishing strategic business units
Assigning resources to each SBU
Developing expansion and growth strategies
2. Management: The process of working with people and resources to accomplish organizational
goals effectively and efficiently
3. Management Achieving organizational goals
Performance:
Effectiveness
4. Management Achieving goals with minimal waste of money, time, materials, and people
Performance:
Efficiency
5. Four Functions Planning: Decision Making Process, Environmental Scanning, Ethics and Corpo-
of Management rate Responsibility, Strategic Planning
and Domain of
the Knowledge: Organizing: Organization Theory, Design, and Structures, Human Resource Man-
agement, Operations Management (Quality Management)
Leading: Motivation Theories, Leadership Theories, Team
Control: Bureaucratic Control, Market Control, Clan Control
6. Managing for Innovation, Quality, Service, Speed, Cost Competitiveness
Competitive Ad-
vantage
7. Management Technical, Conceptual and decisional, interpersonal and communication
Levels and Skills
8.
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External Environ- All relevant forces outside a firm's boundaries, such as competitors, customers,
ment the government, and the economy.
9. Organizational The set of important assumptions about the organization and its goals and
Culture practices that members of the company share
In strong cultures, the majority of people within the organization agree on orga-
nizational goals
In weak cultures, the majority of people within the organization disagree on
organizational goals
10. Dimensions of Uncertainty avoidance, individualism/collectivism, power distance, Masculini-
Culture ty/femininity
11. The Planning
Process
12. Decision Making
in Groups
13. Tactical Planning A set of procedures for translating broad strategic goals and plans into specific
goals and plans that are relevant to a distinct portion of the organization, such as
a functional area like marketing.
14. Operational Plan- The process of identifying the specific procedures and processes required at lower
ning levels of the organization.
15. Strategic goals planning done by middle level and frontline managers
and plans are
the foundation
for ____
16. Strategy Map
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17. For middle-lev- it is critical that top managers communicate the strategy to all levels of the
el and front- organization
line managers to
accomplish their
jobs ___________
18. Strategic Man-
agement Process
19. SWOT Analysis -Skilled management, positive cash flow, brands
Examples -Lack of spare production capacity, absense of reliable suppliers
Strengths -New technology that improves efficiency, new market niche
Weaknesses -Competitors entrance into niche market once the niche proves profitable
Opportunities
Threats
20. Resources and
Core Competen-
cies
21. Corporate Strate-
gy