DMI Pro EXAM Questions and Answers (Verified Answers)
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Terms in this set (78)
Inbound Marketing Pull Strategy, closely aligned with digital marketing, attracts leads by providing
helpful content
Outbound Marketing Associated with traditional and digital marketing, uses volume and repetition to
spread word of existence, push strategy
Owned Media Example Blog, Website, Social Media Account,
, Paid Media Example Display Ads, Social Media, Retargeting
Earned Media Example Word of mouth promotion, reviews, and mentions
Direct Marketing Mailings and brochures, flyers, and coupons
Broadcast Marketing Product placement, program sponsorship, and cinema advertisement
Referral Marketing Fidelity cards, word of mouth, and discounts for sponsorships
Traditional Marketing characteristics Outbound, one-to-many, mass, passive audience
Digital Marketing characteristics Active audience, inbound, one-to-one, individual
3i principles 1. Initiate
2. Iterate
3. Integrate
What elements of a SMART objective are illustrated in Specific and Measurable
the following statement?
In order to establish myself as a digital marketing
expert, I will complete a diploma in digital marketing.
Audience Research Survey tool, marketing research company, social media platform, behavior
analytics
Social Listening Hootsuite, hashtags, Tweetdeck, influencers
Social listening identifies audiences interests
market research provides third-party analysis of specific topics
What are the main benefits of a 360 marketing Optimizes for scale and relevance, covers the entire buying cycle
campaign?
Steps of framework for managing projects 1. Identify the project or campaign
2. Write a project brief
3. Develop goals and objectives
4. Get input from the team
5. Map out timelines and tasks
Why use content marketing in a digital strategy? Grows brand or business awareness, Increases SEO rankings, Recruits brand
advocates
Study Guide (latest version verified for accuracy) |
2025\2026 Latest!!
Leave the first rating
Play your way to mastery with fun games
Match Blocks Charms NEW
Students also studied
Flashcard sets Study guides
MARK 3321 Exam #3 CH 2 MASS MOVEMENT Marketo Certification Exam ISM
Teacher 239 terms Teacher 30 terms Teacher 103 terms Te
Jessie_Blair56 Preview Debby_Downs Preview ewatuka0 Preview
Terms in this set (78)
Inbound Marketing Pull Strategy, closely aligned with digital marketing, attracts leads by providing
helpful content
Outbound Marketing Associated with traditional and digital marketing, uses volume and repetition to
spread word of existence, push strategy
Owned Media Example Blog, Website, Social Media Account,
, Paid Media Example Display Ads, Social Media, Retargeting
Earned Media Example Word of mouth promotion, reviews, and mentions
Direct Marketing Mailings and brochures, flyers, and coupons
Broadcast Marketing Product placement, program sponsorship, and cinema advertisement
Referral Marketing Fidelity cards, word of mouth, and discounts for sponsorships
Traditional Marketing characteristics Outbound, one-to-many, mass, passive audience
Digital Marketing characteristics Active audience, inbound, one-to-one, individual
3i principles 1. Initiate
2. Iterate
3. Integrate
What elements of a SMART objective are illustrated in Specific and Measurable
the following statement?
In order to establish myself as a digital marketing
expert, I will complete a diploma in digital marketing.
Audience Research Survey tool, marketing research company, social media platform, behavior
analytics
Social Listening Hootsuite, hashtags, Tweetdeck, influencers
Social listening identifies audiences interests
market research provides third-party analysis of specific topics
What are the main benefits of a 360 marketing Optimizes for scale and relevance, covers the entire buying cycle
campaign?
Steps of framework for managing projects 1. Identify the project or campaign
2. Write a project brief
3. Develop goals and objectives
4. Get input from the team
5. Map out timelines and tasks
Why use content marketing in a digital strategy? Grows brand or business awareness, Increases SEO rankings, Recruits brand
advocates
