MMC 3420 FINAL EXAM part 1 | Questions with 100% Verified Answers |
Latest Update
Question: What cab be used to deliver mass media messages?
Answer:
Billboards Twitter blogs TV
Question: Research
Answer:
is simply an attempt to discover something
Question: Methodology
Answer:
describes the processes undertaken to do so
Question: Method of Authority
Answer:
It is impossible to get an A on a college test—my brother said so" is an example of the:
Question: Hypodermic needle model
Answer:
The early model of mass communication suggestion that a mass communicator need only "shoot"
messages at an audience and that those messages would produce preplanned and almost universal effects
is known as the:
Question: Which statement regarding characteristics of the scientific method is correct?
Answer:
Scientific (Basic) research is public
Question: In scientific research, it is important for a single research study to stand alone.
Answer:
False
Question: Which of the following statements are TRUE of Private, or Applied, research?
Answer:
Both academics and private sector researchers can conduct Private, or Applied, research
Question: Internal validity
, Answer:
is generally about ruling out other explanations for your research findings and being sure that you are,
indeed, measuring what you think you are measuring.
Question: External validity
Answer:
is largely about how you can generalize your research results to larger populations, settings, etc.
Question: To eliminate unwanted influences, which of the following do researchers use?
Answer:
Control variables
Question: What do we call the description of operations that allow for concept to be observed, or
measured?
Answer:
a Operational Definition
Question: Qualitative research
Answer:
Say researchers gathered a focus group to discuss brand awareness and preferences in online travel
booking websites. They started with several questions and then asked follow-up questions based on
responses to other items. This can best be described as:
Question: You are completing an online survey and are asked to identify your gender. The options are
male, female, and other. What level of measurement is this?
Answer:
Nominal
Question: Which is the best reason to use deception in a study?
Answer:
The benefits far outweigh the costs to participants
Question: What ethical principle refers to an individual's self-determined ability to make un-coerced,
informed decisions
Answer:
Autonomy
Question: Which of the following do you NOT have to tell participants a part of the informed consent
process?
Latest Update
Question: What cab be used to deliver mass media messages?
Answer:
Billboards Twitter blogs TV
Question: Research
Answer:
is simply an attempt to discover something
Question: Methodology
Answer:
describes the processes undertaken to do so
Question: Method of Authority
Answer:
It is impossible to get an A on a college test—my brother said so" is an example of the:
Question: Hypodermic needle model
Answer:
The early model of mass communication suggestion that a mass communicator need only "shoot"
messages at an audience and that those messages would produce preplanned and almost universal effects
is known as the:
Question: Which statement regarding characteristics of the scientific method is correct?
Answer:
Scientific (Basic) research is public
Question: In scientific research, it is important for a single research study to stand alone.
Answer:
False
Question: Which of the following statements are TRUE of Private, or Applied, research?
Answer:
Both academics and private sector researchers can conduct Private, or Applied, research
Question: Internal validity
, Answer:
is generally about ruling out other explanations for your research findings and being sure that you are,
indeed, measuring what you think you are measuring.
Question: External validity
Answer:
is largely about how you can generalize your research results to larger populations, settings, etc.
Question: To eliminate unwanted influences, which of the following do researchers use?
Answer:
Control variables
Question: What do we call the description of operations that allow for concept to be observed, or
measured?
Answer:
a Operational Definition
Question: Qualitative research
Answer:
Say researchers gathered a focus group to discuss brand awareness and preferences in online travel
booking websites. They started with several questions and then asked follow-up questions based on
responses to other items. This can best be described as:
Question: You are completing an online survey and are asked to identify your gender. The options are
male, female, and other. What level of measurement is this?
Answer:
Nominal
Question: Which is the best reason to use deception in a study?
Answer:
The benefits far outweigh the costs to participants
Question: What ethical principle refers to an individual's self-determined ability to make un-coerced,
informed decisions
Answer:
Autonomy
Question: Which of the following do you NOT have to tell participants a part of the informed consent
process?
