Part 1 – Chapter 5:
Marketing Department
Strategies & Analysis 2026
| Study Guide, Practice
Questions, Answers,
Rationales & Exam Review
Updated Questions and Answers
100% Verified Exam Prep and Comprehensive
Rationales
Included
, MARKETING ➔ process of satisfying the customers
➔ also has evolved over time
➔ combination of conventional and modern strategies
Traditional strategies: offline approach
○ use of print, television, radio, outdoor media
Modern strategies: online technology ○ internet, social media, and other apps
Marketing Process Cycle (MPC) ➔ set of activities of researching, analyzing, planning, monitoring, evaluating, and
learning from performance and strategies in satisfying customers
Market Research ➔ starts from studying the target market to consumer behavior
Example: market sizing, competitor's profiling, market trends, market segmentation,
target market identification, and forecasting demand
Consumer Behavior ➔ attitude and preference of customers towards buying products
Preliminary, During and Post ● Three Phases to Study:
Marketing Research ➔ the process of studying strategies on how to market the product to customers
➔ focuses on growth and development of company, brand, and customers
Market Research ➔ simply focuses on the target market or customers
Marketing Planning ➔ process of creating marketing plan throught setting goals, strategies, and tactics
Market Plan ➔ the blue print of marketing activites to be executed
Analysis ➔ continuously conducted during the phase of marketing research, market
research, and market planning
Marketing Department
Strategies & Analysis 2026
| Study Guide, Practice
Questions, Answers,
Rationales & Exam Review
Updated Questions and Answers
100% Verified Exam Prep and Comprehensive
Rationales
Included
, MARKETING ➔ process of satisfying the customers
➔ also has evolved over time
➔ combination of conventional and modern strategies
Traditional strategies: offline approach
○ use of print, television, radio, outdoor media
Modern strategies: online technology ○ internet, social media, and other apps
Marketing Process Cycle (MPC) ➔ set of activities of researching, analyzing, planning, monitoring, evaluating, and
learning from performance and strategies in satisfying customers
Market Research ➔ starts from studying the target market to consumer behavior
Example: market sizing, competitor's profiling, market trends, market segmentation,
target market identification, and forecasting demand
Consumer Behavior ➔ attitude and preference of customers towards buying products
Preliminary, During and Post ● Three Phases to Study:
Marketing Research ➔ the process of studying strategies on how to market the product to customers
➔ focuses on growth and development of company, brand, and customers
Market Research ➔ simply focuses on the target market or customers
Marketing Planning ➔ process of creating marketing plan throught setting goals, strategies, and tactics
Market Plan ➔ the blue print of marketing activites to be executed
Analysis ➔ continuously conducted during the phase of marketing research, market
research, and market planning
