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VIRTUAL EVENT MANAGEMENT ANSWERS AND QUESTIONS SET A.pdf

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VIRTUAL EVENT MANAGEMENT ANSWERS AND
QUESTIONS SET A+
✔✔true or fasle: "Don't explain your data protocols to your guests, they find this
information boring and confusing." - ✔✔False

✔✔Using observational data would entail: - ✔✔Tracking sessions attended, vendors
visited, dollars spent, and web engagement

✔✔True or False: "One of the biggest mistakes planners make is not having a clear
idea of what they're trying to measure ahead of time." - ✔✔true

✔✔The biggest power of aggregated data is: - ✔✔To get to know your audience, down
to the individual

✔✔True or False: "Be careful not to use data to change your program; changing your
program will upset and confuse attendees who are already registered." - ✔✔False

✔✔When dealing with attendees' data and your privacy policy: - ✔✔Make good use of
the data you collect, show the attendees that you're using this to shape their experience

✔✔When a 'bad actor' takes info we store about our stakeholders, and uses this in a
seemingly realistic email to try and scam them, this is called: - ✔✔Phishing

✔✔Which of the following is one of Brandt's tips on helping keep data secure? Never
use paid password managers, these are run by hackers, Only click on links from people
you trust, Only click on links from people you trust, Share with third parties as
necessary, but make decisions with care - ✔✔Share with third parties as necessary, but
make decisions with care

✔✔True or false: "The right to be forgotten means that personal data you collect can be
completely deleted at any point requested by the attendee." - ✔✔True

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