MISY 5380 EXAMS 2 ANSWERS AND QUESTIONS SET A.pdf

MISY 5380 EXAMS 2 ANSWERS AND QUESTIONS SET
A+
✔✔An emphasis on the individual customer dialogue and segmentation is indicative of a
(an) - ✔✔Database marketing environment

✔✔An operational data store is designed for quick read/write access on demand. -
✔✔TRUE

✔✔Campaign management software is used to access an operational data store. -
✔✔FALSE

✔✔Concurrent with the LDM process, business owners must address - ✔✔All of the
above

✔✔Data marts are subsets of a data warehouse. - ✔✔TRUE

✔✔Real-time and online processing capabilities cannot be present in a database
marketing environment. - ✔✔FALSE

✔✔A POS transaction would probably update databases in the following sequence -
✔✔Operational data store, data warehouse, data mart

✔✔___ is the process of placing customers into groups such that everyone in the group
has similar traits. - ✔✔Clustering

✔✔____ is not a data mining activity. - ✔✔POS sales transmission

✔✔____ is not a statistical method. - ✔✔RFM

✔✔______ is not a challenge to data mining. - ✔✔Fraud detection