MISY 5380 EXAMS SCRIPT ANSWERS AND
QUESTIONS SET A+
✔✔______ is the art of tricking people into divulging confidential information. -
✔✔Phishing
✔✔_____is an option that requires a consumer's explicit consent for the use and
disclosure of personal information beyond the original purpose for which it was
collected. - ✔✔Opt-in
✔✔A good privacy policy would include all of the following except: - ✔✔Executive
contact information
✔✔A key executive title responsible for ensuring adherence to a privacy strategy is: -
✔✔CPO (Chief Privacy Officer)
✔✔All of the following are company-specific reasons to use social networking EXCEPT
- ✔✔to engage with customers in new ways
✔✔All of the following are customer-orientated reasons to use social networking
EXCEPT - ✔✔to raise money or contributions
✔✔All of the following are tactical reasons to use social networking EXCEPT - ✔✔to
reach segments such as "influencers," opinion leaders, and high "clout" scorers
✔✔Data available in membership profiles and the ability to market to networks of
"friends" make which of the following efforts even more attractive? - ✔✔segmentation
✔✔The _____ is a list of phone numbers from consumers who have indicated their
preference to limit the telemarketing calls they receive. - ✔✔Do-Not-Call Registry
✔✔To raise money or contributions over the internet is called: - ✔✔Crowdfunding
, ✔✔Which of the following "can be defined as an online mass collaboration environment
where content is created, posted, enhanced, discovered, consumed and shared,
participant to participant, without a direct intermediary"? - ✔✔Social Media
✔✔Which of the following consists of "a social network of individuals interacting and
focusing around a particular interest and sharing information"? - ✔✔Virtual Community
✔✔______ implies that the organization fully discloses its information practices prior to
obtaining personal data or permission to use it. - ✔✔Informed Consent
✔✔ V____ emphasize lists, offers, and creative programs. - ✔✔Mass communication
environments
✔✔A data mart would usually be accessed by: - ✔✔All of the above
✔✔A data warehouse is designed to contain a limited amount of information. -
✔✔FALSE
✔✔A data warehouse uses business rule software to update the operational data store
on a periodic basis. - ✔✔FALSE
✔✔A Logical Data Model (LDM) is required before building a (an) - ✔✔Data mart, data
warehouse, or operational data store
✔✔A logical data model is a blueprint to be used in the creation of a physical database.
- ✔✔TRUE
✔✔? - ✔✔Operational data store
✔✔A marketer monitoring a one-day promotion would be accessing a (an) -
✔✔Operational data store, data warehouse, data mart
✔✔A Radio Frequency Identification application would most likely interface with a (an) -
✔✔Operational Data Store
✔✔An emphasis on the individual customer dialogue and segmentation is indicative of a
(an) - ✔✔Database marketing environment
✔✔An operational data store is designed for quick read/write access on demand. -
✔✔TRUE
QUESTIONS SET A+
✔✔______ is the art of tricking people into divulging confidential information. -
✔✔Phishing
✔✔_____is an option that requires a consumer's explicit consent for the use and
disclosure of personal information beyond the original purpose for which it was
collected. - ✔✔Opt-in
✔✔A good privacy policy would include all of the following except: - ✔✔Executive
contact information
✔✔A key executive title responsible for ensuring adherence to a privacy strategy is: -
✔✔CPO (Chief Privacy Officer)
✔✔All of the following are company-specific reasons to use social networking EXCEPT
- ✔✔to engage with customers in new ways
✔✔All of the following are customer-orientated reasons to use social networking
EXCEPT - ✔✔to raise money or contributions
✔✔All of the following are tactical reasons to use social networking EXCEPT - ✔✔to
reach segments such as "influencers," opinion leaders, and high "clout" scorers
✔✔Data available in membership profiles and the ability to market to networks of
"friends" make which of the following efforts even more attractive? - ✔✔segmentation
✔✔The _____ is a list of phone numbers from consumers who have indicated their
preference to limit the telemarketing calls they receive. - ✔✔Do-Not-Call Registry
✔✔To raise money or contributions over the internet is called: - ✔✔Crowdfunding
, ✔✔Which of the following "can be defined as an online mass collaboration environment
where content is created, posted, enhanced, discovered, consumed and shared,
participant to participant, without a direct intermediary"? - ✔✔Social Media
✔✔Which of the following consists of "a social network of individuals interacting and
focusing around a particular interest and sharing information"? - ✔✔Virtual Community
✔✔______ implies that the organization fully discloses its information practices prior to
obtaining personal data or permission to use it. - ✔✔Informed Consent
✔✔ V____ emphasize lists, offers, and creative programs. - ✔✔Mass communication
environments
✔✔A data mart would usually be accessed by: - ✔✔All of the above
✔✔A data warehouse is designed to contain a limited amount of information. -
✔✔FALSE
✔✔A data warehouse uses business rule software to update the operational data store
on a periodic basis. - ✔✔FALSE
✔✔A Logical Data Model (LDM) is required before building a (an) - ✔✔Data mart, data
warehouse, or operational data store
✔✔A logical data model is a blueprint to be used in the creation of a physical database.
- ✔✔TRUE
✔✔? - ✔✔Operational data store
✔✔A marketer monitoring a one-day promotion would be accessing a (an) -
✔✔Operational data store, data warehouse, data mart
✔✔A Radio Frequency Identification application would most likely interface with a (an) -
✔✔Operational Data Store
✔✔An emphasis on the individual customer dialogue and segmentation is indicative of a
(an) - ✔✔Database marketing environment
✔✔An operational data store is designed for quick read/write access on demand. -
✔✔TRUE
