MKT 3413 SCRIPTED EXAMS ANSWERS AND
QUESTIONS SET A+
✔✔Databases are sometimes packaged together and are referred to as:
A) database packages
B) databanks or aggregators
C) aggregators or packaged services
D) deals
E) none of the above; databases are not packaged together - ✔✔B
✔✔Which of the following was NOT discussed as an advantage of using secondary
data?
A) may be obtained quickly
B) may be obtained in all forms desired by the researcher
C) is relatively inexpensive
D) is usually available
E) sometimes enhances primary data - ✔✔B
✔✔Which of the following was NOT discussed as a disadvantage of using secondary
data?
A) there is a mismatch of the units of measurement
B) differing classifications of the data in terms of what is available and what is needed
C) the data may be dated
D) data may be collected too quickly causing problems with the project schedule
E) geographic reporting units are incompatible - ✔✔D
✔✔Which of the following was NOT discussed as a method of evaluating secondary
data?
A) What was the purpose of the study?
B) Who collected the information?
C) How readily available is the information to the public?
D) How consistent is the information with other information?
E) What information was collected? - ✔✔C
, ✔✔In your text your authors discuss how research was conducted by the disposable
diaper industry that demonstrated that disposable diapers were no more harmful on the
environment than cloth diapers. The cloth diaper industry found just the opposite. The
point of this example is:
A) research studies are always objective and are conducted to provide the truth
B) when evaluating research studies you should understand that some studies are
conducted with a clear purpose in mind to "prove" some position or advance some
special interest
C) chambers of commerce have always been able to clear up discrepancies between
research studies
D) if you are really concerned about the environment, don't wear any type of diaper
E) secondary data be discarded because those collecting it always have a hidden
agenda - ✔✔B
✔✔Which of the following should you look for in evaluating a study that is secondary
data?
A) What was the sample?
B) How large was the sample?
C) What was the response rate?
D) Was the information validated?
E) all of the above - ✔✔E
✔✔When two or more secondary sources provide conflicting information you should:
A) select the one source that has been in business the longest
B) evaluate the information from each source and select the source that best suits your
needs for reliable and valid information
C) probably abandon the project; you will never have objective results upon which to
base your decision
D) call the client/manager and ask which source is desired
E) select the source reporting information that is most likely to please the client - ✔✔B
✔✔Which of the following was NOT listed in your textbook as a secondary information
source on marketing?
A) Reference guide
B) Index
C) Dictionary
D) Directory
E) Google - ✔✔E
✔✔Which of the following secondary information sources provides a baseline of data
every ten years?
A) Baseline Reports
B) NAICS (decade report)
C) Census of the Population
D) Survey of Buying Power
QUESTIONS SET A+
✔✔Databases are sometimes packaged together and are referred to as:
A) database packages
B) databanks or aggregators
C) aggregators or packaged services
D) deals
E) none of the above; databases are not packaged together - ✔✔B
✔✔Which of the following was NOT discussed as an advantage of using secondary
data?
A) may be obtained quickly
B) may be obtained in all forms desired by the researcher
C) is relatively inexpensive
D) is usually available
E) sometimes enhances primary data - ✔✔B
✔✔Which of the following was NOT discussed as a disadvantage of using secondary
data?
A) there is a mismatch of the units of measurement
B) differing classifications of the data in terms of what is available and what is needed
C) the data may be dated
D) data may be collected too quickly causing problems with the project schedule
E) geographic reporting units are incompatible - ✔✔D
✔✔Which of the following was NOT discussed as a method of evaluating secondary
data?
A) What was the purpose of the study?
B) Who collected the information?
C) How readily available is the information to the public?
D) How consistent is the information with other information?
E) What information was collected? - ✔✔C
, ✔✔In your text your authors discuss how research was conducted by the disposable
diaper industry that demonstrated that disposable diapers were no more harmful on the
environment than cloth diapers. The cloth diaper industry found just the opposite. The
point of this example is:
A) research studies are always objective and are conducted to provide the truth
B) when evaluating research studies you should understand that some studies are
conducted with a clear purpose in mind to "prove" some position or advance some
special interest
C) chambers of commerce have always been able to clear up discrepancies between
research studies
D) if you are really concerned about the environment, don't wear any type of diaper
E) secondary data be discarded because those collecting it always have a hidden
agenda - ✔✔B
✔✔Which of the following should you look for in evaluating a study that is secondary
data?
A) What was the sample?
B) How large was the sample?
C) What was the response rate?
D) Was the information validated?
E) all of the above - ✔✔E
✔✔When two or more secondary sources provide conflicting information you should:
A) select the one source that has been in business the longest
B) evaluate the information from each source and select the source that best suits your
needs for reliable and valid information
C) probably abandon the project; you will never have objective results upon which to
base your decision
D) call the client/manager and ask which source is desired
E) select the source reporting information that is most likely to please the client - ✔✔B
✔✔Which of the following was NOT listed in your textbook as a secondary information
source on marketing?
A) Reference guide
B) Index
C) Dictionary
D) Directory
E) Google - ✔✔E
✔✔Which of the following secondary information sources provides a baseline of data
every ten years?
A) Baseline Reports
B) NAICS (decade report)
C) Census of the Population
D) Survey of Buying Power
