MHR 322 TEST PAPER ALL ANSWERS AND
QUESTIONS SET A+
✔✔in "there are only two ways to compete," martin argues that when customers think
there is something about the firm's offering that is distinct from other firms' offerings,
competitive advantage comes from: - ✔✔generating profits by charging a higher price
for that perceived value
✔✔according to mullins article on customer cash, a key benefit of getting upfront
payments from customer is it: - ✔✔allows company founders to focus on creating,
testing, refining, and proving their business models instead of on courting investors
✔✔t/f: according to the art of startups by bhide, most new venture in the u.s. raise
money from venture capital firms - ✔✔false
✔✔t/f: when a company uses equity financing, it gives up partial ownership of the
company in exchange for investor capital - ✔✔true
✔✔t/f: one of the major advantages of crowdfunding is that it allows the entrepreneur to
work directly with a producer or distributor instead of having to pitch their idea to
potential customers - ✔✔false
✔✔as described in the mindtools media on porter's generic strategy, when a firm seeks
advantage by minimizing the cost to the organization of delivers products and services,
it is using the : - ✔✔cost leadership strategy
✔✔according to the art of startups by bhide, offering high-value products and services is
a good idea because it: - ✔✔generates enough profit for the firm to use direct selling,
rather than rely on indirect marketing or general advertising
✔✔in her article criticizing porter's strategy, nilofer argues that a firm will succeed in the
social era will by: - ✔✔
, ✔✔in her video on bootstrapping is especially valuable because: - ✔✔the best
assurance that you're going to create shareholder value and have a successful
business is to create profit.
✔✔if a company does not have assets that can be claimed if the venture fails, a back or
financial institution is likely to provide debt financing only if: - ✔✔the company has had
stable cash flow for a while and conservative expectations
✔✔which part of the business model canvas describes the most important assets
required to make a business model work? - ✔✔key resources
✔✔think about a large insurance company, such as american family. where on the
business model(or lean) canvas does internet advertising belong? - ✔✔channels
✔✔which is not one of the building blocks of the business model canvas? - ✔✔products
and services
✔✔in disciplined entrepreneurship, a "customer" is not always just a custome. which of
the following is an example of a more complex customer situation? - ✔✔when you have
a two-sided market where multiple target customer types are needed
✔✔which of the following is the best definition of a business model? - ✔✔the rationale
of how an organization creates, delivers, and captures value
✔✔which part of the business model canvas describes all costs incurred to operate a
business model? - ✔✔cost structures
✔✔the author of disciplined entrepreneurship describes "a decision-making unit" as
being made up of: - ✔✔champion, economic buyer, and influencers
✔✔which part of the business model canvas describes the types of relationships a
company establishes with specific customer segments? - ✔✔customer relationships
✔✔which part of the business model canvas describes how a company communicates
with and reaches its customer segments to deliver a value proposition? - ✔✔channels
✔✔which part of the business model canvas describes the most important things a
company must do to make its business model work? - ✔✔key activities
✔✔t/f: when you are trying to sell a new product or service, you usually only have to
convince one key person to make the sale. - ✔✔false
QUESTIONS SET A+
✔✔in "there are only two ways to compete," martin argues that when customers think
there is something about the firm's offering that is distinct from other firms' offerings,
competitive advantage comes from: - ✔✔generating profits by charging a higher price
for that perceived value
✔✔according to mullins article on customer cash, a key benefit of getting upfront
payments from customer is it: - ✔✔allows company founders to focus on creating,
testing, refining, and proving their business models instead of on courting investors
✔✔t/f: according to the art of startups by bhide, most new venture in the u.s. raise
money from venture capital firms - ✔✔false
✔✔t/f: when a company uses equity financing, it gives up partial ownership of the
company in exchange for investor capital - ✔✔true
✔✔t/f: one of the major advantages of crowdfunding is that it allows the entrepreneur to
work directly with a producer or distributor instead of having to pitch their idea to
potential customers - ✔✔false
✔✔as described in the mindtools media on porter's generic strategy, when a firm seeks
advantage by minimizing the cost to the organization of delivers products and services,
it is using the : - ✔✔cost leadership strategy
✔✔according to the art of startups by bhide, offering high-value products and services is
a good idea because it: - ✔✔generates enough profit for the firm to use direct selling,
rather than rely on indirect marketing or general advertising
✔✔in her article criticizing porter's strategy, nilofer argues that a firm will succeed in the
social era will by: - ✔✔
, ✔✔in her video on bootstrapping is especially valuable because: - ✔✔the best
assurance that you're going to create shareholder value and have a successful
business is to create profit.
✔✔if a company does not have assets that can be claimed if the venture fails, a back or
financial institution is likely to provide debt financing only if: - ✔✔the company has had
stable cash flow for a while and conservative expectations
✔✔which part of the business model canvas describes the most important assets
required to make a business model work? - ✔✔key resources
✔✔think about a large insurance company, such as american family. where on the
business model(or lean) canvas does internet advertising belong? - ✔✔channels
✔✔which is not one of the building blocks of the business model canvas? - ✔✔products
and services
✔✔in disciplined entrepreneurship, a "customer" is not always just a custome. which of
the following is an example of a more complex customer situation? - ✔✔when you have
a two-sided market where multiple target customer types are needed
✔✔which of the following is the best definition of a business model? - ✔✔the rationale
of how an organization creates, delivers, and captures value
✔✔which part of the business model canvas describes all costs incurred to operate a
business model? - ✔✔cost structures
✔✔the author of disciplined entrepreneurship describes "a decision-making unit" as
being made up of: - ✔✔champion, economic buyer, and influencers
✔✔which part of the business model canvas describes the types of relationships a
company establishes with specific customer segments? - ✔✔customer relationships
✔✔which part of the business model canvas describes how a company communicates
with and reaches its customer segments to deliver a value proposition? - ✔✔channels
✔✔which part of the business model canvas describes the most important things a
company must do to make its business model work? - ✔✔key activities
✔✔t/f: when you are trying to sell a new product or service, you usually only have to
convince one key person to make the sale. - ✔✔false
