Healthcare Marketing Test 2 Questions With Correct Solutions

HEALTHCARE MARKETING TEST 2
QUESTIONS WITH CORRECT SOLUTIONS
True or False? Mystery shoppers have been used by hospitals in the emergency room as a

form of survey research.

False

True or False? A major limitation of observational research is that it cannot address why

people behave the way they do.

True

True or False? When an experimenter does not have control over all the variables, this is

referred to as a quasi-experimental design.

True

True or False? Focus groups are a version of observational research.

True

True or False? Focus groups are used in two aspects of the research process—problem

generation and hypothesis testing.

False

True or False? A major benefit of focus groups is the synergistic effect that occurs with

group discussion.

True

, True or False? The least expensive way to collect data is focus groups, in which eight to ten

people are brought into one discussion format.

False

True or False? Focus groups are one of two types of personal interviews.

True

True or False? A major limitation of personal interviews is the cost.

True

True or False? Social media is a unique source of data, as it is not controlled by the

researcher.

True

True or False? Analyzing data from social media sites requires a process called "post

mining."

False

True or False? To deal with the intrusive nature of telephone surveys, it is helpful to send

out presurvey letters to consumers informing them of the incoming call.

True

True or False? The highest completion rates for surveys are through telephone interviews.

False