HEALTHCARE MARKETING TEST 3
QUESTIONS WITH CORRECT SOLUTIONS
True or False? The cost-based differential advantage is the hardest differential advantage
to regain when it is lost.
False
True or False? Invisible value is the value that is built into a product or service.
True
True or False? Sustaining innovations are those that might be viewed as incrementally new
products or services.
True
True or False? The three attributes that are common to distributive innovations are they
tend to be cheaper, easy to get, and somewhat more expensive alternatives.
False
True or False? Large, established firms with the financial resources to innovate are the
organizations that typically bring disruptive innovations to the market.
False
True or False? When Intel places a sticker on computers showing their chip is inside, they
are demonstrating their visible value.
False
True or False? Evidence management is an organized approach to presenting capabilities.
, True
True or False? Increasing sales of present products to present markets is a product
development strategy.
False
True or False? Taking new products to new markets is a diversification strategy.
True
True or False? Taking existing products to new markets is a market penetrations strategy.
False
True or False? A market penetration strategy can occur through a more aggressive pricing
strategy or distribution strategy than a competitor.
True
True or False? Many women's hospitals are now establishing specialized services for men
as an example of a market penetration strategy.
False
True or False? Vertically integrating backward is occurring when a medical group decides
to build a hospital.
True
True or False? A health system has decided to create its own accountable care organization
and be responsible for the health status of a group of patients. This is an example of a
product development strategy.
QUESTIONS WITH CORRECT SOLUTIONS
True or False? The cost-based differential advantage is the hardest differential advantage
to regain when it is lost.
False
True or False? Invisible value is the value that is built into a product or service.
True
True or False? Sustaining innovations are those that might be viewed as incrementally new
products or services.
True
True or False? The three attributes that are common to distributive innovations are they
tend to be cheaper, easy to get, and somewhat more expensive alternatives.
False
True or False? Large, established firms with the financial resources to innovate are the
organizations that typically bring disruptive innovations to the market.
False
True or False? When Intel places a sticker on computers showing their chip is inside, they
are demonstrating their visible value.
False
True or False? Evidence management is an organized approach to presenting capabilities.
, True
True or False? Increasing sales of present products to present markets is a product
development strategy.
False
True or False? Taking new products to new markets is a diversification strategy.
True
True or False? Taking existing products to new markets is a market penetrations strategy.
False
True or False? A market penetration strategy can occur through a more aggressive pricing
strategy or distribution strategy than a competitor.
True
True or False? Many women's hospitals are now establishing specialized services for men
as an example of a market penetration strategy.
False
True or False? Vertically integrating backward is occurring when a medical group decides
to build a hospital.
True
True or False? A health system has decided to create its own accountable care organization
and be responsible for the health status of a group of patients. This is an example of a
product development strategy.
