HEALTHCARE MARKETING TEST 5
QUESTIONS WITH CORRECT SOLUTIONS
True or False? Physicians have felt under increasing pressure to provide care that they
deem inappropriate in order to receive positive ratings in the the post-purchase evaluations
of patients posted on websites of the doctors' institutions and in social media forums.
True
True or False? A parent has taken her child to a new pediatric group. After leaving, she
wonders if she made the right choice in going to this particular medical practice. This
parent might be said to suffer from cognitive dissonance.
True
True or False? Choosing between two competing alternatives where the one not chosen is
priced slightly lower but the one chosen is slightly higher in quality is referred to as
cognitive dissonance.
False
True or False? Decision freedom refers to the principle of being able to choose from many
competing brands and not being restricted to just a few.
True
True or False? Deciding which surgeon to choose for a triple bypass procedure might be
considered a limited decision-making process.
False
, True or False? Choosing a health plan for one's family might often be viewed as a high-
involvement decision.
True
True or False? Routine decision-making can involve both low- and high-involvement
purchase situations.
True
True or False? Because of the complexity of health care situations, consumers often rely on
heuristic cues for decision-making.
True
True or False? Brand loyalty is when the consumer chooses the same product or service for
high-involvement situations.
False
True or False? When physicians were tiered on the lower level by the insurance company,
it had the dramatic effect of damaging patient loyalty to those doctors.
False
True or False? Men were found to use their social networks and their families in complex
decision-making situations for health care.
False
QUESTIONS WITH CORRECT SOLUTIONS
True or False? Physicians have felt under increasing pressure to provide care that they
deem inappropriate in order to receive positive ratings in the the post-purchase evaluations
of patients posted on websites of the doctors' institutions and in social media forums.
True
True or False? A parent has taken her child to a new pediatric group. After leaving, she
wonders if she made the right choice in going to this particular medical practice. This
parent might be said to suffer from cognitive dissonance.
True
True or False? Choosing between two competing alternatives where the one not chosen is
priced slightly lower but the one chosen is slightly higher in quality is referred to as
cognitive dissonance.
False
True or False? Decision freedom refers to the principle of being able to choose from many
competing brands and not being restricted to just a few.
True
True or False? Deciding which surgeon to choose for a triple bypass procedure might be
considered a limited decision-making process.
False
, True or False? Choosing a health plan for one's family might often be viewed as a high-
involvement decision.
True
True or False? Routine decision-making can involve both low- and high-involvement
purchase situations.
True
True or False? Because of the complexity of health care situations, consumers often rely on
heuristic cues for decision-making.
True
True or False? Brand loyalty is when the consumer chooses the same product or service for
high-involvement situations.
False
True or False? When physicians were tiered on the lower level by the insurance company,
it had the dramatic effect of damaging patient loyalty to those doctors.
False
True or False? Men were found to use their social networks and their families in complex
decision-making situations for health care.
False
