MKTG 482 Exam #1
Study online at https://quizlet.com/_jx68zm
1. Marketing AMA defines this as the activity, set of institutions, and processes for creating,
communicating, delivering, and exchanging offerings that have large value for
customers, clients, partners, and society at large
2. Modern Market- thought holds that firms should collaborate with and learn from consumers, a
ing common contemporary practice is crowdsourcing (Lego)
3. The Marketing is a business philosophy that holds that the key to achieving organizational goals
Concept consists of the company's being more effective than competitors in creating,
delivering, and communicating customer value to its chosen target markets
4. Marketing Strat- consists of selecting a segments of the market as the company's target market
egy and designing the proper "mix" of the product/service, price, promotion, and
distribution system to meet the wants and needs of the consumers within the
target market
5. Marketing Re- is the process of designing, gathering, analyzing, and reporting information that
search may be used to solve a specific marketing problem
6. According to the the function that links the consumer, customer, and public to the marketer through
AMA, Marketing information -- information used to identify and define marketing opportunities
Research is... and problems; generate, refine, and evaluate marketing actions; monitor market-
ing performance; and improve the understanding of marketing as a process
7. Uses of Market- -Identifying marketing opportunities and problems
ing Research -Generate, refine, and evaluate potential marketing actions
-Monitor marketing performance
-Improve marketing as a process
8. Identifying Mar- Some marketing research studies are designed to find out what consumers'
ket Opportuni- problems are and to assess the suitability of different proposed methods of
ties and Prob- resolving those problems.
lems
, MKTG 482 Exam #1
Study online at https://quizlet.com/_jx68zm
9. Generating, Re- - Selecting Target Markets
fining, and Eval- - Product Research
uating Marketing - Pricing Research
Actions - Promotion Research
- Distribution Research
10. Monitoring Mar- - Tracking data collected at point-of-sale terminals as consumer packages goods
keting Perfor- are scanned in grocery stores, mass-merchandisers, and convenience stores
mance - Tracking social media
11. Improving Mar- basic research and applied research
keting As A
Process
12. Basic Research is conducted to expand our knowledge rather than to solve a specific problem
13. Applied Research is conducted to solve specific problems
14. Who Conducts Client-side research
Marketing Re- Supply-side research
search?
15. Client Side Re- - conducted within an organization
search - DIY research has been facilitated by online access to secondary data and better
knowledge of data analysis software
16. Supply Side Re- is conducted by an outside firm
search
17. Full-Service Sup- can conduct the entire marketing research project for buyer firms
plier Firms
18. Limited-Service specialize in one or, at most, a few marketing research activities
Supplier Firms
Study online at https://quizlet.com/_jx68zm
1. Marketing AMA defines this as the activity, set of institutions, and processes for creating,
communicating, delivering, and exchanging offerings that have large value for
customers, clients, partners, and society at large
2. Modern Market- thought holds that firms should collaborate with and learn from consumers, a
ing common contemporary practice is crowdsourcing (Lego)
3. The Marketing is a business philosophy that holds that the key to achieving organizational goals
Concept consists of the company's being more effective than competitors in creating,
delivering, and communicating customer value to its chosen target markets
4. Marketing Strat- consists of selecting a segments of the market as the company's target market
egy and designing the proper "mix" of the product/service, price, promotion, and
distribution system to meet the wants and needs of the consumers within the
target market
5. Marketing Re- is the process of designing, gathering, analyzing, and reporting information that
search may be used to solve a specific marketing problem
6. According to the the function that links the consumer, customer, and public to the marketer through
AMA, Marketing information -- information used to identify and define marketing opportunities
Research is... and problems; generate, refine, and evaluate marketing actions; monitor market-
ing performance; and improve the understanding of marketing as a process
7. Uses of Market- -Identifying marketing opportunities and problems
ing Research -Generate, refine, and evaluate potential marketing actions
-Monitor marketing performance
-Improve marketing as a process
8. Identifying Mar- Some marketing research studies are designed to find out what consumers'
ket Opportuni- problems are and to assess the suitability of different proposed methods of
ties and Prob- resolving those problems.
lems
, MKTG 482 Exam #1
Study online at https://quizlet.com/_jx68zm
9. Generating, Re- - Selecting Target Markets
fining, and Eval- - Product Research
uating Marketing - Pricing Research
Actions - Promotion Research
- Distribution Research
10. Monitoring Mar- - Tracking data collected at point-of-sale terminals as consumer packages goods
keting Perfor- are scanned in grocery stores, mass-merchandisers, and convenience stores
mance - Tracking social media
11. Improving Mar- basic research and applied research
keting As A
Process
12. Basic Research is conducted to expand our knowledge rather than to solve a specific problem
13. Applied Research is conducted to solve specific problems
14. Who Conducts Client-side research
Marketing Re- Supply-side research
search?
15. Client Side Re- - conducted within an organization
search - DIY research has been facilitated by online access to secondary data and better
knowledge of data analysis software
16. Supply Side Re- is conducted by an outside firm
search
17. Full-Service Sup- can conduct the entire marketing research project for buyer firms
plier Firms
18. Limited-Service specialize in one or, at most, a few marketing research activities
Supplier Firms
