MSLE 3500 MIDTERM #1 UPDATED ACTUAL QUESTIONS
AND CORRECT ANSWERS
Question:
1. A marketer is in charge of which of the following tasks in a business?
Answer:
Creating a strategic plan to guide branding, marketing, and communications
Question:
2. How can businesses best cope with the quick pace of digital disruption?
Answer:
Let marketing lead the way.
Question:
3. A brand consusts of three core components. One is Brand Strategy, another is Brand Positioning. What
is the third?
Answer:
Brand Identity
Question:
4. How does the brand development process begin?
Answer:
By researching the market to determine the target audience
Question:
5. What is the role of brand management in marketing?
Answer:
Building a strong brand is the essential foundation for successful marketing.
Question:
6. Since 2017, consumers have watched video content the most on which type of technology?
Answer:
Mobile phones
Question:
7. How has the media consumption of young adults and teenagers changed in recent years?
Answer:
These groups tend to browse the internet for information and entertainment rather than relying on print
sources.
Question:
8. A marketer's job is to _____________.
Answer:
Understand how a product or service fits into the target consumer's life in a way that will make their life
better and tell them that
, Question:
9. What are the four stages of the AIDA model?
Answer:
Awareness, interest, desire, action
Question:
10. Which of the following describes responsive purchasing?
Answer:
When a customer makes a purchase based on a recommendation or an advertisement
Question:
11. What is a working mission statement?
Answer:
A concise statement that helps focus employees on the company's ultimate objective and map out the road
to success
Question:
12. How long should a working mission statement be?
Answer:
One sentence
Question:
13. What question does the working mission statement aim to answer for employees in a business?
Answer:
What do you do?
Question:
14. Which of the following is an element needed when building a working mission statement?
Answer:
The core ideas that sum up your job activities
Question:
15. What is an operating charter?
Answer:
A document that defines interactions and authority across and between groups in an organization or
department
Question:
16. Operating charters are created at which level of an organization?
Answer:
Each department can create its own operating charter.
Question:
17. The combined working mission and operating charter create the backbane for developing the
marketing plan.
AND CORRECT ANSWERS
Question:
1. A marketer is in charge of which of the following tasks in a business?
Answer:
Creating a strategic plan to guide branding, marketing, and communications
Question:
2. How can businesses best cope with the quick pace of digital disruption?
Answer:
Let marketing lead the way.
Question:
3. A brand consusts of three core components. One is Brand Strategy, another is Brand Positioning. What
is the third?
Answer:
Brand Identity
Question:
4. How does the brand development process begin?
Answer:
By researching the market to determine the target audience
Question:
5. What is the role of brand management in marketing?
Answer:
Building a strong brand is the essential foundation for successful marketing.
Question:
6. Since 2017, consumers have watched video content the most on which type of technology?
Answer:
Mobile phones
Question:
7. How has the media consumption of young adults and teenagers changed in recent years?
Answer:
These groups tend to browse the internet for information and entertainment rather than relying on print
sources.
Question:
8. A marketer's job is to _____________.
Answer:
Understand how a product or service fits into the target consumer's life in a way that will make their life
better and tell them that
, Question:
9. What are the four stages of the AIDA model?
Answer:
Awareness, interest, desire, action
Question:
10. Which of the following describes responsive purchasing?
Answer:
When a customer makes a purchase based on a recommendation or an advertisement
Question:
11. What is a working mission statement?
Answer:
A concise statement that helps focus employees on the company's ultimate objective and map out the road
to success
Question:
12. How long should a working mission statement be?
Answer:
One sentence
Question:
13. What question does the working mission statement aim to answer for employees in a business?
Answer:
What do you do?
Question:
14. Which of the following is an element needed when building a working mission statement?
Answer:
The core ideas that sum up your job activities
Question:
15. What is an operating charter?
Answer:
A document that defines interactions and authority across and between groups in an organization or
department
Question:
16. Operating charters are created at which level of an organization?
Answer:
Each department can create its own operating charter.
Question:
17. The combined working mission and operating charter create the backbane for developing the
marketing plan.
