Champions School of Real Estate Marketing SAE Comprehensive Resource To Help You Ace 2026-2027
Exams Includes Frequently Tested Questions With ELABORATED 100% Correct COMPLETE SOLUTIONS
Guaranteed Pass First Attempt!! Current Update!!
The most common reason a property fails to sell is
Price
.
Matching human needs with goods or services to meet
Marketing
those needs is the process of
Problem solving is a key personality trait of a successful
agent
Desire D in AIDA stand for
Product, Price, Place, Promotion Four P's of Marketing
The four psychological steps of a sale, attention, interest,
A-I-D-A
desire, and action
To be an ettective problem solver, it is beneficial to under-
psychological steps stand basic ------- human needs and the involved in a
sale.
The emotional phases are:
1. Attention - the buyer's attention is caught by an item,
advertisement, sign or whatever. Interest can be aroused
once you have the buyers' attention.
2. Interest - a more advanced stage of attention, interest,
is developed by giving facts and details about a property
or demonstrating is suitability to the buyer. When a sig-
Emotional Phases of a Purchase
nificant amount of interest can be generated, enthusiasm
or desire takes hold.
3. Desire - the buyer begins to picture himself in the home
- enjoying the amenities it has to otter. They begin to
appreciate your perception in tying them to this particular
property.
4. Act - the buyer is ready to buy, or act on his desires.
This can be defined as expected benefits to be received as
Amenities
a result of ownership
, Champions School of Real Estate Marketing SAE Comprehensive Resource To Help You Ace 2026-2027
Exams Includes Frequently Tested Questions With ELABORATED 100% Correct COMPLETE SOLUTIONS
Guaranteed Pass First Attempt!! Current Update!!
Analyzing strengths, weaknesses, opportunities, and
SWOT analysis
threats is referred to as ...
A report prepared by an agent to help a seller realistically
CMA
price their property is a
Gathering data, analyzing it and drawing conclusions
Market Research
based on it describes
• To monitor current marketing performance
• To evaluate potential marketing activities
• To improve marketing as a process
• To create or test ideas and approaches
Market research can be conducted for a variety of reasons:
• To identify market opportunities and threats
• To identify the agent's (or team's, or oflce's) strengths
and weaknesses
• To determine the direction of the market
++a. An agent uses a flip phone for business calls and has
not set up a voicemail box
b. An agent regularly contacts people in her sphere of
Which of the following could potentially be a weakness?
influence to touch base.
c. An agent joins the local board of REALTORS
d. All of these are potentially considered weaknesses
a. To determine the direction of the market
b. To monitor current marketing performance Why might a real estate professional perform market re-
c. To identify new market opportunities search?
++ d. All of these are reasons to perform market research
The Analysis is an excellent source for mar-
SWOT
keting research.
The acronym FSBO stands for For sale by owner
Another name for telemarketing is called cold calling
Working a market based on location is called Geographic Farming
, Champions School of Real Estate Marketing SAE Comprehensive Resource To Help You Ace 2026-2027
Exams Includes Frequently Tested Questions With ELABORATED 100% Correct COMPLETE SOLUTIONS
Guaranteed Pass First Attempt!! Current Update!!
A farm is a part of the area that is serviced by your firm In term of marketing what is a farm?
cold call
Which is a common technique used in prospecting list-
mail
ings?
door to door
Multiple Choice - Read the scenario and answer the ques-
tions that follow. Janie has been spending thousands of
dollars on marketing materials without realizing much of
a return on her ettorts. She has become disheartened
because she feels as though there is too much competi-
tion in her metro market and that her shotgun marketing
approach is not reaching the right people at the right
time. Janie meets with her mentor, Jonathan, who has been
look at questions
a top earner in their brokerage for the last 5 years and
counting. He credits his success with learning to master
his marketing, making it as ettective as possible. He even
spends less on marketing materials per quarter than Janie
does! Jonathan listens to Janie lament about losing money
and time. Before she can finish her sob story, he tells her
that he knows exactly what she is doing wrong, and he
gives her some sound advice.
a. Janie should ditch her metro marketing ettorts and think
bigger to macro marketing.
++b. Janie should think "smaller" and narrow her focus to
a particular segment of the market.
1. Based on Janie's failed marketing attempts so far, what
c. Janie should hire his website designer to build her a
might Jonathan's advice have been?
sleek site with colorful graphics and music. You have to
spend money in order to make money.
d. Janie should switch to a larger brokerage with more
exposure to the metro market
Exams Includes Frequently Tested Questions With ELABORATED 100% Correct COMPLETE SOLUTIONS
Guaranteed Pass First Attempt!! Current Update!!
The most common reason a property fails to sell is
Price
.
Matching human needs with goods or services to meet
Marketing
those needs is the process of
Problem solving is a key personality trait of a successful
agent
Desire D in AIDA stand for
Product, Price, Place, Promotion Four P's of Marketing
The four psychological steps of a sale, attention, interest,
A-I-D-A
desire, and action
To be an ettective problem solver, it is beneficial to under-
psychological steps stand basic ------- human needs and the involved in a
sale.
The emotional phases are:
1. Attention - the buyer's attention is caught by an item,
advertisement, sign or whatever. Interest can be aroused
once you have the buyers' attention.
2. Interest - a more advanced stage of attention, interest,
is developed by giving facts and details about a property
or demonstrating is suitability to the buyer. When a sig-
Emotional Phases of a Purchase
nificant amount of interest can be generated, enthusiasm
or desire takes hold.
3. Desire - the buyer begins to picture himself in the home
- enjoying the amenities it has to otter. They begin to
appreciate your perception in tying them to this particular
property.
4. Act - the buyer is ready to buy, or act on his desires.
This can be defined as expected benefits to be received as
Amenities
a result of ownership
, Champions School of Real Estate Marketing SAE Comprehensive Resource To Help You Ace 2026-2027
Exams Includes Frequently Tested Questions With ELABORATED 100% Correct COMPLETE SOLUTIONS
Guaranteed Pass First Attempt!! Current Update!!
Analyzing strengths, weaknesses, opportunities, and
SWOT analysis
threats is referred to as ...
A report prepared by an agent to help a seller realistically
CMA
price their property is a
Gathering data, analyzing it and drawing conclusions
Market Research
based on it describes
• To monitor current marketing performance
• To evaluate potential marketing activities
• To improve marketing as a process
• To create or test ideas and approaches
Market research can be conducted for a variety of reasons:
• To identify market opportunities and threats
• To identify the agent's (or team's, or oflce's) strengths
and weaknesses
• To determine the direction of the market
++a. An agent uses a flip phone for business calls and has
not set up a voicemail box
b. An agent regularly contacts people in her sphere of
Which of the following could potentially be a weakness?
influence to touch base.
c. An agent joins the local board of REALTORS
d. All of these are potentially considered weaknesses
a. To determine the direction of the market
b. To monitor current marketing performance Why might a real estate professional perform market re-
c. To identify new market opportunities search?
++ d. All of these are reasons to perform market research
The Analysis is an excellent source for mar-
SWOT
keting research.
The acronym FSBO stands for For sale by owner
Another name for telemarketing is called cold calling
Working a market based on location is called Geographic Farming
, Champions School of Real Estate Marketing SAE Comprehensive Resource To Help You Ace 2026-2027
Exams Includes Frequently Tested Questions With ELABORATED 100% Correct COMPLETE SOLUTIONS
Guaranteed Pass First Attempt!! Current Update!!
A farm is a part of the area that is serviced by your firm In term of marketing what is a farm?
cold call
Which is a common technique used in prospecting list-
ings?
door to door
Multiple Choice - Read the scenario and answer the ques-
tions that follow. Janie has been spending thousands of
dollars on marketing materials without realizing much of
a return on her ettorts. She has become disheartened
because she feels as though there is too much competi-
tion in her metro market and that her shotgun marketing
approach is not reaching the right people at the right
time. Janie meets with her mentor, Jonathan, who has been
look at questions
a top earner in their brokerage for the last 5 years and
counting. He credits his success with learning to master
his marketing, making it as ettective as possible. He even
spends less on marketing materials per quarter than Janie
does! Jonathan listens to Janie lament about losing money
and time. Before she can finish her sob story, he tells her
that he knows exactly what she is doing wrong, and he
gives her some sound advice.
a. Janie should ditch her metro marketing ettorts and think
bigger to macro marketing.
++b. Janie should think "smaller" and narrow her focus to
a particular segment of the market.
1. Based on Janie's failed marketing attempts so far, what
c. Janie should hire his website designer to build her a
might Jonathan's advice have been?
sleek site with colorful graphics and music. You have to
spend money in order to make money.
d. Janie should switch to a larger brokerage with more
exposure to the metro market
