Comprehensive Resource To Help You Ace 2026-2027 Exams Includes
Frequently Tested Questions With ELABORATED 100% Correct
COMPLETE SOLUTIONS
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1. Most common reason a property fails to sell is - Correct Answer: -price
-location
-condition
-marketing plan
2. Matching human needs with goods or services to meet those needs is the process of -
Correct Answer: marketing
3. _____________________ is a key personality trait of a successful agent - Correct Answer:
problem solving
4. 3 Ways Sales Agents Add Value to the Buying Process - Correct Answer: -Counseling
-Negotiating
-Managing the transaction
5. Four P's of marketing real estate - Correct Answer: Product
Promotion
Price
Place
,6. How can you know your product? - Correct Answer: Inspect company listings
• Travel your geographic area
• Practice writing offers
• Do net sheet calculations on your own house
7. AIDA - Correct Answer: -Attention
-Interest
-Desire
-Action
8. (The four psychological steps of a sale).
states that rational buyers will pay no more for a property than they would for an equally
desirable, comparable property. - Correct Answer: The principle of substitution in real estate
valuation
9. Marketing to a specific age group is sometimes called - Correct Answer: generational
selling
10. An acronym for the psychological steps of a sale is - Correct Answer: AIDA
11. A willingness to change and grow your marketing plan demonstrates to concept of
____________. - Correct Answer: adaptation
12. To be an effective problem solver, it is beneficial to understand .... - Correct Answer:
basic human needs and the psychological
steps involved in a sale
, 13. Defined as expected benefits to be received as a result of ownership - Correct Answer:
amenities
14. Objectives should be - Correct Answer: measurable and achievable as well as timely.
15. Goals should be - Correct Answer: attainable, flexible, measurable, and time frame
16. Shot gun method - Correct Answer: often the preferred choice for new agents until they
realize that they can't possibly take
on such a large-scale market
17. 4 types of buyers - Correct Answer: -first time buyers
-relocators
-upgraders
-investors
18. Communication is - Correct Answer: -transcribing and receiving
-talking and listening
19. Marketing budget goals should be set for a minimum of ___________, realistically more -
Correct Answer: 6 months
20. _______ drive the market - Correct Answer: consumers
21. Agents should "listen" not only to what the client is saying, but also to
___________________. - Correct Answer: body language