COMM 370 TEST 1 QUESTIONS VERIFIED ANSWERS
Of the 3 objectives we develop, which one reflects the work to be produced - Answers -
output
Which state of the RACE process does the practitioner determine what is going to be
done about the problem, issue or opportunity facing the organization ? - Answers -
action
PR incorporate serveral basic elements that characterize the process. Which one of the
terms does not characterize the essential element of pr?
A) one way communication
B) public interest
C)deliberate - Answers - one way comm.
Which one of the following pioneers in pr is credited with maintaining open comm. With
the news media? - Answers - ivy ledbetter lee
PR is a distinct discipline seperate from journalism, ad, and marketing. Although the
disciplines share basic concepts of effective comm. Pr is a much broader in scope? -
Answers - True
Who is credited for the term 3rd party endorsement - Answers - PT Barnum
Which company is recognized for establishing the first in house pr department -
Answers - westinghouse
Which of the following theories posits that the public is dependent on the media for
information - Answers - media effects theory
Which comm. Theory posits that we all like to be informed and entertained? - Answers -
uses and gratification
Agenda setting theory states that the press tell the public what to think about - Answers
- true
The use of facts, themes and words by journalist reporting on a particular story is known
as what theory? EX: the use of the words genocide and ethnic cleansing in bosnia by
the media - Answers - framing theory
Of the 3 objectives we develop, which one reflects the work to be produced - Answers -
output
Which state of the RACE process does the practitioner determine what is going to be
done about the problem, issue or opportunity facing the organization ? - Answers -
action
PR incorporate serveral basic elements that characterize the process. Which one of the
terms does not characterize the essential element of pr?
A) one way communication
B) public interest
C)deliberate - Answers - one way comm.
Which one of the following pioneers in pr is credited with maintaining open comm. With
the news media? - Answers - ivy ledbetter lee
PR is a distinct discipline seperate from journalism, ad, and marketing. Although the
disciplines share basic concepts of effective comm. Pr is a much broader in scope? -
Answers - True
Who is credited for the term 3rd party endorsement - Answers - PT Barnum
Which company is recognized for establishing the first in house pr department -
Answers - westinghouse
Which of the following theories posits that the public is dependent on the media for
information - Answers - media effects theory
Which comm. Theory posits that we all like to be informed and entertained? - Answers -
uses and gratification
Agenda setting theory states that the press tell the public what to think about - Answers
- true
The use of facts, themes and words by journalist reporting on a particular story is known
as what theory? EX: the use of the words genocide and ethnic cleansing in bosnia by
the media - Answers - framing theory
