COMM 370 EXAM 1 VERIFIED STUDY GUIDE
publics - Answers - groups of people with shared interests. an organizations publics
either have an effect on the organization, are affected by the organization or both.
general public - Answers - a nonspecific term referring to everyone in the world making
the concept rather meaningless ins tragic communication and relationship building
organization - Answers - a group of people organized in pursuit of a mission, including
businesses, nonprofits, NGOs, clubs, churches, unions, schools, teams, and gov
agencies
nongovernmental organization (NGO) - Answers - a group of people organized at the
local, national or international level, often serving humanitarian functions and
encouraging political participation. many NGOs work closely with the United Nations
crowdsource - Answers - to obtain info or input into a particular task or project by
enlisting the services of a number of people, either paid or unpaid, typically via the
internet
Spin - Answers - disingenuous strategic communication involving skewed interpretation
or presentation of info
greenwashing - Answers - when an org spends more resources claiming to be "green"
through publicity, advertising and marketing than actually implementing practices that
minimize environmental impact
authenticity - Answers - the degree to which one communicates reliably, accurately and
true to his or her own character and the character of the organization that he or she
represents
transparency - Answers - deliberate attempt to make available all legally reasonable info
for the purpose of enhancing the reasoning ability of publics
listening - Answers - deliberately paying attention to and processing what others are
communicating. in public relations and organizational communication, this means
processing feedback
two-way communication - Answers - when both parties send and receive information in
an exchange, as opposed to the one-way dissemination of information from an
organization to its publics
, feedback - Answers - info returned from the environment inresponse to an organizations
action or communication that can be used for continuous adjustment and improvement
of the organization
proactive - Answers - a management style that is anticipatory, change-oriented and self-
initiated to improve the organizations environment and its future
reactive - Answers - a management style that mainly responds to problems as they
arise rather than anticipation them and averting them
management function - Answers - part of an organization involved in its overall
leadership and decision-making, guiding how the organization operates in its
environment, rather than merely following instructions of others
conversational voice - Answers - an authentic engaging and natural style of
communication that publics perceive to be personable
flaming - Answers - hostile communication among internet users
integrated communication - Answers - communicating with publics consistently across
organizational functions including public relations, advertising, marketing and customer
service.
distributed public relations - Answers - intentional practice of sharing public relations
responsibilities among a broad cross section of an organizations members or
employees particularly in an online context
ethics - Answers - moral principles that govern a persons or groups behavior
dominant coalition - Answers - group of people with the greatest influence in
determining how an organization operates and pursues its mission
deontological ethics - Answers - system of decision-making that focuses on the moral
principles of duty and rules
accredited in public relations (APR) - Answers - credential awarded by PRSA and other
UAB affiliates to those who have demonstrated competency in the knowledge, skills and
abilities required to practice public relations
accredited business communicator (ABC) - Answers - credential awarded by IABC to
recognize communicators who have reached a globally accepted standard of
knowledge and proficiency in their chosen field
explain how public relations can serve as a management function - Answers - when
public relations is practiced as a management function, practitioners proactively
communicate with an organization's publics, carefully consider what feedback means for
publics - Answers - groups of people with shared interests. an organizations publics
either have an effect on the organization, are affected by the organization or both.
general public - Answers - a nonspecific term referring to everyone in the world making
the concept rather meaningless ins tragic communication and relationship building
organization - Answers - a group of people organized in pursuit of a mission, including
businesses, nonprofits, NGOs, clubs, churches, unions, schools, teams, and gov
agencies
nongovernmental organization (NGO) - Answers - a group of people organized at the
local, national or international level, often serving humanitarian functions and
encouraging political participation. many NGOs work closely with the United Nations
crowdsource - Answers - to obtain info or input into a particular task or project by
enlisting the services of a number of people, either paid or unpaid, typically via the
internet
Spin - Answers - disingenuous strategic communication involving skewed interpretation
or presentation of info
greenwashing - Answers - when an org spends more resources claiming to be "green"
through publicity, advertising and marketing than actually implementing practices that
minimize environmental impact
authenticity - Answers - the degree to which one communicates reliably, accurately and
true to his or her own character and the character of the organization that he or she
represents
transparency - Answers - deliberate attempt to make available all legally reasonable info
for the purpose of enhancing the reasoning ability of publics
listening - Answers - deliberately paying attention to and processing what others are
communicating. in public relations and organizational communication, this means
processing feedback
two-way communication - Answers - when both parties send and receive information in
an exchange, as opposed to the one-way dissemination of information from an
organization to its publics
, feedback - Answers - info returned from the environment inresponse to an organizations
action or communication that can be used for continuous adjustment and improvement
of the organization
proactive - Answers - a management style that is anticipatory, change-oriented and self-
initiated to improve the organizations environment and its future
reactive - Answers - a management style that mainly responds to problems as they
arise rather than anticipation them and averting them
management function - Answers - part of an organization involved in its overall
leadership and decision-making, guiding how the organization operates in its
environment, rather than merely following instructions of others
conversational voice - Answers - an authentic engaging and natural style of
communication that publics perceive to be personable
flaming - Answers - hostile communication among internet users
integrated communication - Answers - communicating with publics consistently across
organizational functions including public relations, advertising, marketing and customer
service.
distributed public relations - Answers - intentional practice of sharing public relations
responsibilities among a broad cross section of an organizations members or
employees particularly in an online context
ethics - Answers - moral principles that govern a persons or groups behavior
dominant coalition - Answers - group of people with the greatest influence in
determining how an organization operates and pursues its mission
deontological ethics - Answers - system of decision-making that focuses on the moral
principles of duty and rules
accredited in public relations (APR) - Answers - credential awarded by PRSA and other
UAB affiliates to those who have demonstrated competency in the knowledge, skills and
abilities required to practice public relations
accredited business communicator (ABC) - Answers - credential awarded by IABC to
recognize communicators who have reached a globally accepted standard of
knowledge and proficiency in their chosen field
explain how public relations can serve as a management function - Answers - when
public relations is practiced as a management function, practitioners proactively
communicate with an organization's publics, carefully consider what feedback means for
