COMM 370 EXAM 1 PRACTICE EXAM QUESTIONS
VERIFIED ANSWERS
PR is a process, i.e., a series of actions, changes, or functions that are designed to
bring about a result. What is the acronym associated with this process? - Answers -
RACE
PR is viewed today as a _____ function that uses communication to facilitate
relationships and understanding between an organization and its many target publics -
Answers - Staff
The term "flack" or "flak" is often used in a derogatory fashion by the news media and
comes from the motion picture publicist Gene Flack in 1939. What does the term refer
to? - Answers - Press Agents
The text lists several areas in which journalists and PR practitioners differ. What single
area do both professions enjoy a similar responsibility (and the one I harp on)? -
Answers - Writing
When it comes to PR on a global basis, the fastest-growing PR market in the world is: -
Answers - Asia-China
PR is a large umbrella that covers many functions. Different organizations use different
terms with regard to what they call themselves, e.g., public affairs, public info, public
relations, corporate communications, etc. When referring to this function within the
educational institutions use to describe the process of PR? - Answers - Public
Information
The term "spin doctor" is used by many to describe PR practitioners in less than
flattering terms. The term is attributed to which president's re-election campaign? -
Answers - Reagan
True or False: Compared to a journalist working for "The New York Times," PR
practitioners write and produce materials primarily for a mass audience - Answers -
False
Of the two products shown below, which one is more likely to be published unedited by
the gatekeeper and when the practitioner wants it to be publishes?
A) Advertising
B) Press Release - Answers - Advertising
The ____ Committee was "literally public relations counselors to the United States
Government." - Answers - (George) Creel
, Which company is recognized for establishing the first in-house publicity department? -
Answers - Westinghouse
Edward L. Bernays is best known for all of the following public relations campaigns
except:
A) Ivory Soap
B) Hands Across America
C) Torches of Freedom
D) Light's Golden Jubilee - Answers - B) Hands Across America
Which stage of RACE process does the practitioner determine what is going to be done
about the problem, issue, or opportunity facing the organization? - Answers - Action
Who was the author of the Declaration of Principles - Answers - Ivy Ledbetter Lee
True or False: PR practitioners reach their audiences through only one channel -
Answers - False
True or False: As the VP for corporate communications, you have the final approval
authority to make the final decision on a PR program - Answers - False
True or False: Large corporations like General Motors feel they are too big to fail, so
they have little interest in PR - Answers - False
True or False: PR firms can range in size from one person running the entire show to
3,000 or more employees - Answers - True
Amos Kendall was an unsung pioneer of PR while working as a pollster, counselor,
ghostwriter, and publicist for which U.S. president during the late 1820s and early
1830s? - Answers - Andrew Jackson
The first full-time PR practitioners were drawn from which one of the following
vocations? - Answers - Journalism
Who is the most important source in an organization for a reporter seeking an interview
during a crisis? - Answers - CEO
What company is admired most for its textbook handling of a PR crisis? - Answers -
Johnson & Johnson
The first book on PR "Crystallizing Public Opinion," published in 1923, was written by: -
Answers - Edward L. Bernays
VERIFIED ANSWERS
PR is a process, i.e., a series of actions, changes, or functions that are designed to
bring about a result. What is the acronym associated with this process? - Answers -
RACE
PR is viewed today as a _____ function that uses communication to facilitate
relationships and understanding between an organization and its many target publics -
Answers - Staff
The term "flack" or "flak" is often used in a derogatory fashion by the news media and
comes from the motion picture publicist Gene Flack in 1939. What does the term refer
to? - Answers - Press Agents
The text lists several areas in which journalists and PR practitioners differ. What single
area do both professions enjoy a similar responsibility (and the one I harp on)? -
Answers - Writing
When it comes to PR on a global basis, the fastest-growing PR market in the world is: -
Answers - Asia-China
PR is a large umbrella that covers many functions. Different organizations use different
terms with regard to what they call themselves, e.g., public affairs, public info, public
relations, corporate communications, etc. When referring to this function within the
educational institutions use to describe the process of PR? - Answers - Public
Information
The term "spin doctor" is used by many to describe PR practitioners in less than
flattering terms. The term is attributed to which president's re-election campaign? -
Answers - Reagan
True or False: Compared to a journalist working for "The New York Times," PR
practitioners write and produce materials primarily for a mass audience - Answers -
False
Of the two products shown below, which one is more likely to be published unedited by
the gatekeeper and when the practitioner wants it to be publishes?
A) Advertising
B) Press Release - Answers - Advertising
The ____ Committee was "literally public relations counselors to the United States
Government." - Answers - (George) Creel
, Which company is recognized for establishing the first in-house publicity department? -
Answers - Westinghouse
Edward L. Bernays is best known for all of the following public relations campaigns
except:
A) Ivory Soap
B) Hands Across America
C) Torches of Freedom
D) Light's Golden Jubilee - Answers - B) Hands Across America
Which stage of RACE process does the practitioner determine what is going to be done
about the problem, issue, or opportunity facing the organization? - Answers - Action
Who was the author of the Declaration of Principles - Answers - Ivy Ledbetter Lee
True or False: PR practitioners reach their audiences through only one channel -
Answers - False
True or False: As the VP for corporate communications, you have the final approval
authority to make the final decision on a PR program - Answers - False
True or False: Large corporations like General Motors feel they are too big to fail, so
they have little interest in PR - Answers - False
True or False: PR firms can range in size from one person running the entire show to
3,000 or more employees - Answers - True
Amos Kendall was an unsung pioneer of PR while working as a pollster, counselor,
ghostwriter, and publicist for which U.S. president during the late 1820s and early
1830s? - Answers - Andrew Jackson
The first full-time PR practitioners were drawn from which one of the following
vocations? - Answers - Journalism
Who is the most important source in an organization for a reporter seeking an interview
during a crisis? - Answers - CEO
What company is admired most for its textbook handling of a PR crisis? - Answers -
Johnson & Johnson
The first book on PR "Crystallizing Public Opinion," published in 1923, was written by: -
Answers - Edward L. Bernays
