COMM 370 EXAM 1 STEVEN MANUEL QUESTIONS
VERIFIED ANSWERS
When it comes to public relations on a global basis, the fasted growing public relations
marked in the world is - Answers - Asia-china
Compared to a journalist working for "The New York Time," public relations practitioners
write and produce materials primarily for a mass audience. - Answers - False
Which company is recognized for establishing the first in-house publicity department? -
Answers - Westinghouse
Edward L. Bernays is best known for all of the following public relations campaigns
except - Answers - Hands across America
Who was the author of the Declaration of principles? - Answers - Ivy Ledbetter Lee
Public relations practitioners reach their audiences through only one channel - Answers
- False
Who is credited with the term "third party endorsement?" - Answers - P.T. Barnum
In the case shown on video, "citizens for a free kuwait," what public relations firm
handles this campaign? - Answers - Hill and Knowlton Public Relations
Public relations incorporate several basic elements that characterize the process. Which
one of the following terms DOES NOT characterize the essential elements of public
relations? - Answers - One-way communication
Philosophers believe that we operate on one of three value orientations. A person who
has no specific value system on which to base a decision on, but decides on the basis
of the immediate rational choice, would be known as a (an) - Answers - Existentialist
The most difficult objective for a communicator to achieve is - Answers - Change in
overt behavior
The most controversial issue over the use of video news releases by televisions
stations, is - Answers - Source of the video
As public relations practitioners, we use the web and social networks to communicate
information about our employers and clients. If participating in a web chat room or blog,
provided we are not doing so on our company's clock, we are not required to divulge
who we work for or represent. - Answers - False
VERIFIED ANSWERS
When it comes to public relations on a global basis, the fasted growing public relations
marked in the world is - Answers - Asia-china
Compared to a journalist working for "The New York Time," public relations practitioners
write and produce materials primarily for a mass audience. - Answers - False
Which company is recognized for establishing the first in-house publicity department? -
Answers - Westinghouse
Edward L. Bernays is best known for all of the following public relations campaigns
except - Answers - Hands across America
Who was the author of the Declaration of principles? - Answers - Ivy Ledbetter Lee
Public relations practitioners reach their audiences through only one channel - Answers
- False
Who is credited with the term "third party endorsement?" - Answers - P.T. Barnum
In the case shown on video, "citizens for a free kuwait," what public relations firm
handles this campaign? - Answers - Hill and Knowlton Public Relations
Public relations incorporate several basic elements that characterize the process. Which
one of the following terms DOES NOT characterize the essential elements of public
relations? - Answers - One-way communication
Philosophers believe that we operate on one of three value orientations. A person who
has no specific value system on which to base a decision on, but decides on the basis
of the immediate rational choice, would be known as a (an) - Answers - Existentialist
The most difficult objective for a communicator to achieve is - Answers - Change in
overt behavior
The most controversial issue over the use of video news releases by televisions
stations, is - Answers - Source of the video
As public relations practitioners, we use the web and social networks to communicate
information about our employers and clients. If participating in a web chat room or blog,
provided we are not doing so on our company's clock, we are not required to divulge
who we work for or represent. - Answers - False
