Google Search Ads Certification Updated Actual Exam Questions And Correct Answers

GOOGLE SEARCH ADS CERTIFICATION
UPDATED ACTUAL EXAM QUESTIONS AND
CORRECT ANSWERS

●● Google Ads gives you complete control over your budget. You
choose how much to spend per month, per day, and per ad. Based on
your settings, Google Ads uses a lightning-fast auction to determine
which ad to show. If you want to change your strategy, you can easily
adjust your ad, modify your budget, or pause and restart a campaign.
Answer: Control


●● Pay only for results, like clicks to your website or calls to your
business. Our measurement tools make it easy to see how your site,
apps, and ads are performing. Plus, smart technology lets you create,
manage, and optimize your campaigns so you can get the most out of
your investment.
Answer: Results


●● Google Ads campaign types:
Answer: Search, Display, Video, Shopping, App


●● Increase brand awareness when users are browsing content they're
interested in online.
Answer: Display

,●● Promote your products, share details about your inventory, and boost
traffic to your online or physical store.
Answer: Shopping


●● Drive action on your site when users are searching for similar
products or services.
Answer: Search


●● Reach your target audience at scale and bring your business story to
life.
Answer: Video


●● Specialized campaign types:
Answer: Local, Hotel, Discovery


●● These campaigns help you drive important offline metrics — like
store visits or in-store sales — by advertising on multiple platforms. Let
Google Ads optimize how your ads appear on Search, Maps, Display,
and YouTube to maximize your offline performance.
Answer: Local

,●● These campaigns display hotel prices and availability on Search,
Maps, and Assistant to connect you with the millions of travelers
actively searching for you.
Answer: Hotel


●● You can easily engage customers across Google's most popular
properties with a variety of rich, unique ad formats. Reach your users
across the YouTube Home Feed, Gmail, and Google's Discover Feed —
all with one campaign.
Answer: Discovery


●● Reach your customers on any device, including desktops, tablets, and
smartphones.
Answer: Device Targeting


●● Your campaign's ads are eligible to show to customers in particular
locations, or to customers who've chosen your selected language as their
browser's language setting.
Answer: Locations and Language Targeting


●● Your bid strategy controls how you pay for users to interact with
your ads. Your bid limit is the most that you'll pay per click for ads in an
ad group, and your budget is the average amount that you're comfortable
spending each day on your campaign. The budget that you choose is
entirely up to you, and you can adjust it at any time.

, Answer: Bidding and Budget Settings


●● Include even more information with your ads, such as location
details, links to pages on your website, and your phone number.
Answer: Ad Extensions


●● How can Google Ads help you advance your business goals?
Answer: By driving online, in-app, in-person, and over-the-phone sales,
By building awareness of your brand, By influencing consideration of
your products and services


●● These ads show up next to Google search results and on other
Google partner sites, like YouTube, when people search for products or
services you offer.
Answer: Search


●● These ads appear on their own or within other streaming video
content on YouTube and across the Google Display Network.
Answer: Video


●● These ads promote your products by giving users detailed
information about what you're selling. They appear on Google Shopping
and next to search results.
Answer: Shopping